How popular isUnbound in search?
In August 2026, there were an estimated 70 branded searches for Unbound in New Zealand which is up 75% over the last 11 months. Unbound holds 8.8% estimated Share of Search among New Zealand hamilton digital marketing agencies and is ranked 4th of 6 competitors for search popularity.
- Bwd Media51.2%
Likeable Lab25%
Digital Stream12.5%
Unbound8.8%- CubeMedia1.3%
Next Wave1.3%
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Which hamilton digital marketing agencies compete with Unbound?
Share of Search by month for Bwd Media, Likeable Lab, Digital Stream, Unbound. The figures are in the table below the chart.
View monthly share of search table
| Month | Bwd Media | Likeable Lab | Digital Stream | Unbound | CubeMedia | Next Wave |
|---|---|---|---|---|---|---|
| Oct 2025 | 47.1% | 35.3% | 9.4% | 4.7% | 2.4% | 1.2% |
| Nov 2025 | 52.6% | 30.3% | 7.9% | 6.6% | 2.6% | 0% |
| Dec 2025 | 59.7% | 25.4% | 6% | 6% | 1.5% | 1.5% |
| Jan 2026 | 34% | 43.4% | 9.4% | 7.5% | 3.8% | 1.9% |
| Feb 2026 | 47.6% | 34.5% | 9.5% | 6% | 2.4% | 0% |
| Mar 2026 | 37.9% | 39.1% | 10.3% | 9.2% | 3.4% | 0% |
| Apr 2026 | 59.4% | 23.8% | 8.9% | 5.9% | 0.99% | 0.99% |
| May 2026 | 73% | 16.4% | 4.9% | 4.9% | 0.82% | 0% |
| Jun 2026 | 45.9% | 40.4% | 6.4% | 5.5% | 0.92% | 0.92% |
| Jul 2026 | 54.1% | 21.6% | 14.9% | 6.8% | 1.4% | 1.4% |
| Aug 2026 | 51.2% | 25% | 12.5% | 8.8% | 1.3% | 1.3% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 51.2% | 410 | +2.5% | -2.8 points | |
| 2, held 2nd | 25% | 200 | +25% | +3.4 points | |
| 3, held 3rd | 12.5% | 100 | -9.1% | -2.4 points | |
| 4, held 4th | 8.8% | 70 | +40% | +2 points | |
| 5, held 5th | 1.3% | 10 | 0% | -0.1 points | |
| 6, held 6th | 1.3% | 10 | 0% | -0.1 points |
51.2%
held 1st · 410 estimated branded searches · +2.5% vs prior month · -2.8 points
25%
held 2nd · 200 estimated branded searches · +25% vs prior month · +3.4 points
12.5%
held 3rd · 100 estimated branded searches · -9.1% vs prior month · -2.4 points
4.
Unbound8.8%
held 4th · 70 estimated branded searches · +40% vs prior month · +2 points
1.3%
held 5th · 10 estimated branded searches · 0% vs prior month · -0.1 points
1.3%
held 6th · 10 estimated branded searches · 0% vs prior month · -0.1 points
Compare search popularity between Unbound and its closest rivals
How has branded search demand for Unbound changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Unbound in New Zealand rose from 40 to 70.
- Across the 11 months ending August 2026, Unbound’s estimated Share of Search among hamilton digital marketing agencies in New Zealand increased from 4.7% to 8.8%.
- Across the 11 months ending August 2026, Unbound’s estimated Share of Search among hamilton digital marketing agencies in New Zealand peaked at 9.2% in March 2026 and was lowest at 4.7% in October 2025.
How did search popularity change for New Zealand hamilton digital marketing agencies in August 2026?
5 changes
In August 2026, Likeable Lab gained estimated Share of Search among hamilton digital marketing agencies in New Zealand, from 21.6% to 25%.
In August 2026, Unbound gained estimated Share of Search among hamilton digital marketing agencies in New Zealand, from 6.8% to 8.8%.
In August 2026, Bwd Media lost estimated Share of Search among hamilton digital marketing agencies in New Zealand, from 54.1% to 51.2%.
In August 2026, Digital Stream lost estimated Share of Search among hamilton digital marketing agencies in New Zealand, from 14.9% to 12.5%.
Estimated monthly branded searches for CubeMedia in New Zealand fell 50% over 11 measured months, from 20 to 10 in August 2026.
How is Unbound measured?
Brandwave collects information about searches that people make online using Unbound’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
6 branded search terms
- unbound agency
- unbound digital marketing
- unbound hamilton
- unbound marketing
- unbound nz
- unbound.nz
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Is Unbound your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.