How popular isTumbleweed?
In September 2026, people searched for Tumbleweed by name about 260 times in New Zealand, a 30% increase from the previous year. These searches made up 40% of all New Zealand home composting system brand searches, placing Tumbleweed first out of three brands. When we asked both ChatGPT and Google AI Overviews about home composting system brands, Tumbleweed appeared in two of the five answers and was the third most recommended of the three.
Tumbleweed is the most searched of 3 competitors and the third most recommended in AI answers.
TumbleweedShare of searches 40%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
Hungry BinShare of searches 35.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
Zing BokashiShare of searches 24.6%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
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Top home composting system brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Tumbleweed was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Tumbleweed is the third most recommended of the three.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Zing Bokashi1st
- Hungry Bin2nd
- Tumbleweed3rd
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Hungry Bin4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Zing Bokashi4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Tumbleweed2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about home composting system brands
5 answers
Asked ChatGPT
“Which home composting system brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best home composting system brands in New Zealand?”
Asked ChatGPT
“What's the best home composting system brand in New Zealand for kitchen food scraps?”
Searched Google, AI Overview
“worm farm nz”
Searched Google, AI Overview
“bokashi bin nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which home composting system brands compete with Tumbleweed?
Share of searches by month for Tumbleweed, Hungry Bin, Zing Bokashi. The figures are in the table below the chart.
View monthly share of searches table
| Month | Tumbleweed | Hungry Bin | Zing Bokashi |
|---|---|---|---|
| Oct 2025 | 27.8% | 58.3% | 13.9% |
| Nov 2025 | 30.6% | 52.8% | 16.7% |
| Dec 2025 | 30.4% | 47.8% | 21.7% |
| Jan 2026 | 33.3% | 41.3% | 25.4% |
| Feb 2026 | 24.4% | 48.9% | 26.7% |
| Mar 2026 | 24.5% | 53.1% | 22.4% |
| Apr 2026 | 31.9% | 50.7% | 17.4% |
| May 2026 | 28.1% | 45.6% | 26.3% |
| Jun 2026 | 28.1% | 33.3% | 38.6% |
| Jul 2026 | 39% | 36.6% | 24.4% |
| Aug 2026 | 28.8% | 42.3% | 28.8% |
| Sep 2026 | 40% | 35.4% | 24.6% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 40% | 260 | +73.3% | +11.2 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 35.4% | 230 | +4.5% | -6.9 pointsmoved from 1st to 2nd | |
| 3, held 3rd | 24.6% | 160 | +6.7% | -4.2 points |
40%
Moved from 2nd to 1st. 260 estimated branded searches, +73.3% vs prior month. Share +11.2 points.
35.4%
Moved from 1st to 2nd. 230 estimated branded searches, +4.5% vs prior month. Share -6.9 points.
24.6%
Held 3rd. 160 estimated branded searches, +6.7% vs prior month. Share -4.2 points.
Compare popularity between Tumbleweed and its closest rivals
Every comparison with Tumbleweed
3 comparisons
How has branded search demand for Tumbleweed changed in New Zealand over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Tumbleweed in New Zealand rose from 200 to 260.
- Across the 12 months ending September 2026, Tumbleweed’s share of searches among home composting system brands in New Zealand increased from 27.8% to 40%.
- Across the 12 months ending September 2026, Tumbleweed’s share of searches among home composting system brands in New Zealand peaked at 40% in September 2026 and was lowest at 24.4% in February 2026.
- Across the 12 months ending September 2026, Tumbleweed rose from 2nd to 1st among home composting system brands in New Zealand.
How did search popularity change for New Zealand home composting system brands in September 2026?
3 changes
In September 2026, Tumbleweed overtook Hungry Bin to become the leader among home composting system brands in New Zealand, with 40% of the searches.
In September 2026, Hungry Bin lost share of searches among home composting system brands in New Zealand, from 42.3% to 35.4%.
In September 2026, Zing Bokashi lost share of searches among home composting system brands in New Zealand, from 28.8% to 24.6%.
How are Tumbleweed’s branded searches counted?
7 search terms
Brandwave collects information about searches that people make online using Tumbleweed’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- compost tumbleweed
- tumbleweed compost
- tumbleweed compost bin
- tumbleweed worm
- tumbleweed worm buffet
- tumbleweed worm cafe
- tumbleweed worm farm
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Where does Tumbleweed compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Home composting system brands | 1st of 3 | 40% | Shown above |
| Compost bin brands | 2nd of 5 | 31.3% | Show ranking |
Is Tumbleweed your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.