How popular isThe Orthodontic Hub in search?
In August 2026, there were an estimated 110 branded searches for The Orthodontic Hub in New Zealand which is up 10% over the last 11 months. The Orthodontic Hub holds 5% estimated Share of Search among New Zealand tauranga orthodontic clinics and is ranked 3rd of 3 competitors for search popularity.
Dan Smethurst Orthodontist61.9%
Bay Orthodontics33%The Orthodontic Hub5%
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Which tauranga orthodontic clinics compete with The Orthodontic Hub?
Share of Search by month for Dan Smethurst Orthodontist, Bay Orthodontics, The Orthodontic Hub. The figures are in the table below the chart.
View monthly share of search table
| Month | Dan Smethurst Orthodontist | Bay Orthodontics | The Orthodontic Hub |
|---|---|---|---|
| Oct 2025 | 60.1% | 34.1% | 5.8% |
| Nov 2025 | 62.1% | 31% | 6.9% |
| Dec 2025 | 59.1% | 36% | 4.9% |
| Jan 2026 | 60% | 34.3% | 5.7% |
| Feb 2026 | 58.8% | 36.2% | 5% |
| Mar 2026 | 55.8% | 38.9% | 5.3% |
| Apr 2026 | 51.5% | 44% | 4.5% |
| May 2026 | 62.2% | 33.2% | 4.6% |
| Jun 2026 | 59.2% | 35.9% | 4.9% |
| Jul 2026 | 64.7% | 31% | 4.3% |
| Aug 2026 | 61.9% | 33% | 5% |
| Sep 2026 | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 61.9% | 1.4K | -10% | -2.7 points | |
| 2, held 2nd | 33% | 720 | 0% | +2 points | |
| 3, held 3rd | 5% | 110 | +10% | +0.7 points |
61.9%
held 1st · 1.4K estimated branded searches · -10% vs prior month · -2.7 points
33%
held 2nd · 720 estimated branded searches · 0% vs prior month · +2 points
held 3rd · 110 estimated branded searches · +10% vs prior month · +0.7 points
Compare search popularity between The Orthodontic Hub and its closest rivals
How has branded search demand for The Orthodontic Hub changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for The Orthodontic Hub in New Zealand rose from 100 to 110.
- Across the 11 months ending August 2026, The Orthodontic Hub’s estimated Share of Search among tauranga orthodontic clinics in New Zealand decreased from 5.8% to 5%.
- Across the 11 months ending August 2026, The Orthodontic Hub’s estimated Share of Search among tauranga orthodontic clinics in New Zealand peaked at 6.9% in November 2025 and was lowest at 4.3% in July 2026.
How did search popularity change for New Zealand tauranga orthodontic clinics in August 2026?
3 changes
In August 2026, Bay Orthodontics gained estimated Share of Search among tauranga orthodontic clinics in New Zealand, from 31% to 33%.
In August 2026, The Orthodontic Hub gained estimated Share of Search among tauranga orthodontic clinics in New Zealand, from 4.3% to 5%.
In August 2026, Dan Smethurst Orthodontist lost estimated Share of Search among tauranga orthodontic clinics in New Zealand, from 64.7% to 61.9%.
How is The Orthodontic Hub measured?
Brandwave collects information about searches that people make online using The Orthodontic Hub’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
2 branded search terms
- the orthodontic hub
- the orthodontic hub tauranga
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Is The Orthodontic Hub your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.