Brandwave

How popular isSilk Design and Build?

In September 2026, people searched for Silk Design and Build by name about 30 times in New Zealand, a 25% decrease from the previous year. These searches made up 2% of all New Zealand Auckland commercial fitout company searches, placing Silk Design and Build eighth out of eight companies. When we asked both ChatGPT and Google AI Overviews about Auckland commercial fitout companies, Silk Design and Build appeared in two of the three answers and was the fourth most recommended of the eight.

Search and AI answers in September 2026

Silk Design and Build is the eighth most searched of 8 competitors and the fourth most recommended in AI answers.

  1. Complete ConstructionShare of searches 39.8%Mentioned in 2 of 3 AI answersPlace in AI recommendations 1st
  2. UnispaceShare of searches 26.5%Mentioned in 2 of 3 AI answersPlace in AI recommendations 5th
  3. Edge InteriorsShare of searches 9.2%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
  4. M8FitoutShare of searches 9.2%Mentioned in 2 of 3 AI answersPlace in AI recommendations 3rd
  5. Silk Design and BuildShare of searches 2%Mentioned in 2 of 3 AI answersPlace in AI recommendations 4th

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Top Auckland commercial fitout companies in ChatGPT and Google AI Overviews

In three ChatGPT questions, Silk Design and Build was mentioned in two out of three: in two of the three ChatGPT answers. Silk Design and Build is the fourth most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Complete Construction1st
  2. Team Fitout2nd
  3. M8Fitout3rd
  4. Silk Design and Build4th
  5. Unispace5th
  6. Edge Interiors–
  7. TNT Interiors–
  8. Total Fitouts–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Auckland commercial fitout companies

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Which Auckland commercial fitout companies compete with Silk Design and Build?

Silk Design and Build against Auckland commercial fitout companies in New Zealand, by month

Share of searches by month for Complete Construction, Unispace, Edge Interiors, M8Fitout, Team Fitout, TNT Interiors, Total Fitouts, Silk Design and Build. The figures are in the table below the chart.

View monthly share of searches table
MonthComplete ConstructionUnispaceEdge InteriorsM8FitoutTeam FitoutTNT InteriorsTotal FitoutsSilk Design and Build
Oct 202532%32%14%7%5%4%3%3%
Nov 202525%31%16.7%8.3%8.3%3.6%3.6%3.6%
Dec 202519%36.2%15.5%8.6%5.2%5.2%3.4%6.9%
Jan 202630.4%30.4%16.1%5.4%3.6%3.6%7.1%3.6%
Feb 202626.6%32.9%13.9%8.9%6.3%5.1%5.1%1.3%
Mar 202635.5%29.1%12.7%6.4%3.6%3.6%4.5%4.5%
Apr 202641.3%26.3%11.3%6.3%3.8%2.5%6.3%2.5%
May 202640.6%27.1%11.5%7.3%3.1%4.2%4.2%2.1%
Jun 202652.9%18.8%8%6.5%6.5%3.6%2.9%0.72%
Jul 202642.5%28.3%8%6.2%6.2%4.4%2.7%1.8%
Aug 202644%23.9%8.3%8.3%6.4%2.8%1.8%4.6%
Sep 202639.8%26.5%9.2%9.2%7.1%3.1%3.1%2%

  1. 1.Complete Construction

    39.8%

    Held 1st. 390 estimated branded searches, -18.8% vs prior month. Share -4.2 points.

  2. 2.Unispace

    26.5%

    Held 2nd. 260 estimated branded searches, 0% vs prior month. Share +2.7 points.

  3. 3.Edge Interiors

    9.2%

    Held 3rd. 90 estimated branded searches, 0% vs prior month. Share +0.9 points.

  4. 4.M8Fitout

    9.2%

    Held 4th. 90 estimated branded searches, 0% vs prior month. Share +0.9 points.

  5. 5.Team Fitout

    7.1%

    Held 5th. 70 estimated branded searches, 0% vs prior month. Share +0.7 points.

  6. 6.TNT Interiors

    3.1%

    Moved from 7th to 6th. 30 estimated branded searches, 0% vs prior month. Share +0.3 points.

  7. 7.Total Fitouts

    3.1%

    Moved from 8th to 7th. 30 estimated branded searches, +50% vs prior month. Share +1.2 points.

  8. 8.Silk Design and Build

    2%

    Moved from 6th to 8th. 20 estimated branded searches, -60% vs prior month. Share -2.5 points.

Compare popularity between Silk Design and Build and its closest rivals

How has branded search demand for Silk Design and Build changed in New Zealand over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Silk Design and Build in New Zealand fell from 40 to 30.
  • Across the 12 months ending September 2026, Silk Design and Build’s share of searches among Auckland commercial fitout companies in New Zealand decreased from 3% to 2%.
  • Across the 12 months ending September 2026, Silk Design and Build’s share of searches among Auckland commercial fitout companies in New Zealand peaked at 6.9% in December 2025 and was lowest at 0.72% in June 2026.
  • Across the 12 months ending September 2026, Silk Design and Build fell from 7th to 8th among Auckland commercial fitout companies in New Zealand.

How did search popularity change for New Zealand Auckland commercial fitout companies in September 2026?

6 changes

  1. In September 2026, Total Fitouts overtook Silk Design and Build to rank 7th among Auckland commercial fitout companies in New Zealand, with 3.1% of the searches.

  2. In September 2026, Unispace gained share of searches among Auckland commercial fitout companies in New Zealand, from 23.9% to 26.5%.

  3. In September 2026, Edge Interiors gained share of searches among Auckland commercial fitout companies in New Zealand, from 8.3% to 9.2%.

  4. In September 2026, M8Fitout gained share of searches among Auckland commercial fitout companies in New Zealand, from 8.3% to 9.2%.

  5. In September 2026, Team Fitout gained share of searches among Auckland commercial fitout companies in New Zealand, from 6.4% to 7.1%.

  6. In September 2026, Complete Construction lost share of searches among Auckland commercial fitout companies in New Zealand, from 44% to 39.8%.

How are Silk Design and Build’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Silk Design and Build’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • silk design and build

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How the Brand Demand Index is measured

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