How popular isSendle in search?
In August 2026, there were an estimated 60 branded searches for Sendle in New Zealand which is down 62.5% over the last 11 months. Sendle holds 1.1% estimated Share of Search among New Zealand ecommerce shipping software and is ranked 6th of 6 competitors for search popularity.
GoSweetSpot56%
Starshipit32.2%
Shippit6.8%
ShipStation2.6%eShip1.3%
Sendle1.1%
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Which ecommerce shipping software compete with Sendle?
Share of Search by month for GoSweetSpot, Starshipit, Shippit, ShipStation, Sendle. The figures are in the table below the chart.
View monthly share of search table
| Month | GoSweetSpot | Starshipit | Shippit | ShipStation | eShip | Sendle |
|---|---|---|---|---|---|---|
| Oct 2025 | 43.2% | 32.1% | 18.8% | 2.2% | 0.74% | 3% |
| Nov 2025 | 46.8% | 34.6% | 10.9% | 3.6% | 0.99% | 3.2% |
| Dec 2025 | 53.8% | 25.5% | 13.9% | 2.3% | 0.89% | 3.6% |
| Jan 2026 | 40.7% | 26.2% | 9.5% | 2.9% | 0.76% | 20% |
| Feb 2026 | 56.7% | 28.8% | 8.3% | 2.9% | 0.62% | 2.7% |
| Mar 2026 | 60.4% | 24.9% | 8.7% | 2.3% | 0.89% | 2.8% |
| Apr 2026 | 56.7% | 28.5% | 9.3% | 2% | 1% | 2.4% |
| May 2026 | 54.6% | 30.1% | 9.3% | 2.1% | 1.5% | 2.3% |
| Jun 2026 | 56.7% | 30.6% | 8.2% | 2.1% | 0.89% | 1.6% |
| Jul 2026 | 60.2% | 27.5% | 7.1% | 2.9% | 0.96% | 1.3% |
| Aug 2026 | 56% | 32.2% | 6.8% | 2.6% | 1.3% | 1.1% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 56% | 3.1K | -2.2% | -4.1 points | |
| 2, held 2nd | 32.2% | 1.8K | +23.1% | +4.7 points | |
| 3, held 3rd | 6.8% | 370 | 0% | -0.3 points | |
| 4, held 4th | 2.6% | 140 | -6.7% | -0.3 points | |
| 5, moved from 6th to 5th | 1.3% | 70 | +40% | +0.3 pointsmoved from 6th to 5th | |
| 6, moved from 5th to 6th | 1.1% | 60 | -14.3% | -0.2 pointsmoved from 5th to 6th |
56%
held 1st · 3.1K estimated branded searches · -2.2% vs prior month · -4.1 points
32.2%
held 2nd · 1.8K estimated branded searches · +23.1% vs prior month · +4.7 points
3.
Shippit6.8%
held 3rd · 370 estimated branded searches · 0% vs prior month · -0.3 points
2.6%
held 4th · 140 estimated branded searches · -6.7% vs prior month · -0.3 points
5.
eShip
1.3%
moved from 6th to 5th · 70 estimated branded searches · +40% vs prior month · +0.3 points
6.
Sendle1.1%
moved from 5th to 6th · 60 estimated branded searches · -14.3% vs prior month · -0.2 points
Compare search popularity between Sendle and its closest rivals
How has branded search demand for Sendle changed in New Zealand over the last 12 months?
4 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Sendle in New Zealand fell from 160 to 60.
- Across the 11 months ending August 2026, Sendle’s estimated Share of Search among ecommerce shipping software in New Zealand decreased from 3% to 1.1%.
- Across the 11 months ending August 2026, Sendle’s estimated Share of Search among ecommerce shipping software in New Zealand peaked at 20% in January 2026 and was lowest at 1.1% in August 2026.
- Across the 11 months ending August 2026, Sendle fell from 4th to 6th among ecommerce shipping software in New Zealand.
How did search popularity change for New Zealand ecommerce shipping software in August 2026?
6 changes

In August 2026, Starshipit gained estimated Share of Search among ecommerce shipping software in New Zealand, from 27.5% to 32.2%.

In August 2026, GoSweetSpot lost estimated Share of Search among ecommerce shipping software in New Zealand, from 60.2% to 56%.

Shippit’s estimated Share of Search among ecommerce shipping software in New Zealand has lost ground for 3 months in a row, from 9.3% to 6.8% in August 2026.

Sendle’s estimated Share of Search among ecommerce shipping software in New Zealand has lost ground for 3 months in a row, from 2.3% to 1.1% in August 2026.
In August 2026, eShip rose from 6th to 5th among ecommerce shipping software in New Zealand.

Estimated monthly branded searches for ShipStation in New Zealand rose 16.7% over 11 measured months, from 120 to 140 in August 2026.
How is Sendle measured?
Brandwave collects information about searches that people make online using Sendle’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
9 branded search terms
- sendle
- sendle au
- sendle com
- sendle courier
- sendle labels
- sendle near me
- sendle new zealand
- sendle nz
- sendle shipping
Do you work for Sendle? To request corrections or removal please contact us via our support page and we will be happy to assist.

Is Sendle your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.