How popular isQGIS in search?
In August 2026, there were an estimated 2.2K branded searches for QGIS in New Zealand which is up 36.8% over the last 11 months. QGIS holds 24.2% estimated Share of Search among New Zealand mapping and location platforms and is ranked 2nd of 5 competitors for search popularity.
Esri ArcGIS63.4%
QGIS24.2%
Mapbox7.3%
Google Maps Platform3.8%
HERE Technologies1.3%
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Which mapping and location platforms compete with QGIS?
Share of Search by month for Esri ArcGIS, QGIS, Mapbox, Google Maps Platform. The figures are in the table below the chart.
View monthly share of search table
| Month | Esri ArcGIS | QGIS | Mapbox | Google Maps Platform | HERE Technologies |
|---|---|---|---|---|---|
| Oct 2025 | 61.1% | 20.7% | 10.3% | 6.1% | 1.9% |
| Nov 2025 | 57.1% | 24.8% | 9.9% | 6.1% | 2.1% |
| Dec 2025 | 53.6% | 25.1% | 12.4% | 6.1% | 2.7% |
| Jan 2026 | 52.9% | 23.4% | 14.9% | 5.9% | 2.9% |
| Feb 2026 | 66.7% | 19.6% | 8.4% | 2.9% | 2.4% |
| Mar 2026 | 67.8% | 19.9% | 8% | 3.2% | 0.99% |
| Apr 2026 | 61.6% | 22.4% | 10.8% | 3.6% | 1.7% |
| May 2026 | 68.4% | 19.1% | 8.7% | 2.8% | 1.1% |
| Jun 2026 | 68.3% | 18.3% | 8.6% | 3.5% | 1.3% |
| Jul 2026 | 65.7% | 20.6% | 7.7% | 4.6% | 1.4% |
| Aug 2026 | 63.4% | 24.2% | 7.3% | 3.8% | 1.3% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 63.4% | 5.8K | +3.9% | -2.3 points | |
| 2, held 2nd | 24.2% | 2.2K | +26.7% | +3.6 points | |
| 3, held 3rd | 7.3% | 670 | +1.5% | -0.4 points | |
| 4, held 4th | 3.8% | 350 | -10.3% | -0.8 points | |
| 5, held 5th | 1.3% | 120 | 0% | -0.1 points |
63.4%
held 1st · 5.8K estimated branded searches · +3.9% vs prior month · -2.3 points
2.
QGIS24.2%
held 2nd · 2.2K estimated branded searches · +26.7% vs prior month · +3.6 points
3.
Mapbox7.3%
held 3rd · 670 estimated branded searches · +1.5% vs prior month · -0.4 points
3.8%
held 4th · 350 estimated branded searches · -10.3% vs prior month · -0.8 points
1.3%
held 5th · 120 estimated branded searches · 0% vs prior month · -0.1 points
Compare search popularity between QGIS and its closest rivals
How has branded search demand for QGIS changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for QGIS in New Zealand rose from 1.6K to 2.2K.
- Across the 11 months ending August 2026, QGIS’s estimated Share of Search among mapping and location platforms in New Zealand increased from 20.7% to 24.2%.
- Across the 11 months ending August 2026, QGIS’s estimated Share of Search among mapping and location platforms in New Zealand peaked at 25.1% in December 2025 and was lowest at 18.3% in June 2026.
How did search popularity change for New Zealand mapping and location platforms in August 2026?
5 changes

In August 2026, QGIS gained estimated Share of Search among mapping and location platforms in New Zealand, from 20.6% to 24.2%.

In August 2026, Esri ArcGIS lost estimated Share of Search among mapping and location platforms in New Zealand, from 65.7% to 63.4%.

In August 2026, Google Maps Platform lost estimated Share of Search among mapping and location platforms in New Zealand, from 4.6% to 3.8%.

Mapbox’s estimated Share of Search among mapping and location platforms in New Zealand has lost ground for 3 months in a row, from 8.7% to 7.3% in August 2026.

Estimated monthly branded searches for HERE Technologies in New Zealand fell 20% over 11 measured months, from 150 to 120 in August 2026.
How is QGIS measured?
Brandwave collects information about searches that people make online using QGIS’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
8 branded search terms
- gis qgis
- qgis
- qgis download
- qgis geocoding
- qgis gis software
- qgis mapping
- qgis online
- qgis org
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Is QGIS your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.