Brandwave

How popular isPocket Casts in search?

In August 2026, there were an estimated 210 branded searches for Pocket Casts in New Zealand which held steady over the last 11 months. Pocket Casts holds 0.64% estimated Share of Search among New Zealand podcast and radio apps and is ranked 5th of 5 competitors for search popularity.

Share of Search, August 2026
  1. iHeartRadio65.6%
  2. rova30.2%
  3. Apple Podcasts2.8%
  4. Overcast0.82%
  5. Pocket Casts0.64%
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Which podcast and radio apps compete with Pocket Casts?

Pocket Casts against podcast and radio apps in New Zealand, by month

Share of Search by month for iHeartRadio, rova, Apple Podcasts, Pocket Casts. The figures are in the table below the chart.

View monthly share of search table
MonthiHeartRadiorovaApple PodcastsOvercastPocket Casts
Oct 202562.9%32.6%2.6%1.2%0.62%
Nov 202562.7%32.7%3.1%0.98%0.5%
Dec 202568.1%27.4%3%0.89%0.69%
Jan 202671.7%23.1%3.2%1.1%0.92%
Feb 202670.4%24.3%3.6%1.1%0.6%
Mar 202669.4%25.7%3.2%0.99%0.66%
Apr 202663.9%31.8%2.8%0.8%0.68%
May 202668.3%26.8%3.4%0.84%0.68%
Jun 202667.5%27.2%3.7%0.86%0.7%
Jul 202670.3%24.7%3.5%0.89%0.63%
Aug 202665.6%30.2%2.8%0.82%0.64%
Sep 2026—————

  1. 1.iHeartRadio

    65.6%

    held 1st · 21.7K estimated branded searches · +2% vs prior month · -4.7 points

  2. 2.rova

    30.2%

    held 2nd · 10K estimated branded searches · +33.5% vs prior month · +5.5 points

  3. 3.Apple Podcasts

    2.8%

    held 3rd · 920 estimated branded searches · -12.4% vs prior month · -0.7 points

  4. 4.Overcast

    0.82%

    held 4th · 270 estimated branded searches · 0% vs prior month · -0.1 points

  5. 5.Pocket Casts

    0.64%

    held 5th · 210 estimated branded searches · +10.5% vs prior month · 0 points

Compare search popularity between Pocket Casts and its closest rivals

How has branded search demand for Pocket Casts changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Pocket Casts in New Zealand held steady at 210.
  • Across the 11 months ending August 2026, Pocket Casts’ estimated Share of Search among podcast and radio apps in New Zealand held steady, from 0.62% to 0.64%.

How did search popularity change for New Zealand podcast and radio apps in August 2026?

  1. In August 2026, rova gained estimated Share of Search among podcast and radio apps in New Zealand, from 24.7% to 30.2%.

  2. In August 2026, iHeartRadio lost estimated Share of Search among podcast and radio apps in New Zealand, from 70.3% to 65.6%.

  3. In August 2026, Apple Podcasts lost estimated Share of Search among podcast and radio apps in New Zealand, from 3.5% to 2.8%.

  4. Estimated monthly branded searches for Overcast in New Zealand fell 32.5% over 11 measured months, from 400 to 270 in August 2026.

How is Pocket Casts measured?

Brandwave collects information about searches that people make online using Pocket Casts’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

5 branded search terms

  • pocket casts
  • pocket casts online
  • pocket casts podcasts
  • pocketcasts
  • pocketcasts com

Do you work for Pocket Casts? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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