How popular isPaseo?
In October 2026, people searched for Paseo by name about 40 times in New Zealand, a 33.3% increase from the previous year. These searches made up 1.5% of all New Zealand toilet paper and tissue brand searches, placing Paseo sixth out of six brands. When we asked both ChatGPT and Google AI Overviews about toilet paper and tissue brands, Paseo appeared in all answers and was the third most recommended of the six.
Paseo is the sixth most searched of 6 competitors and the third most recommended in the AI answers we collected.
SorbentShare of searches 35.8%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
KleenexShare of searches 29.9%Mentioned in 3 of 4 AI answersPlace in AI recommendations 5th
PurexShare of searches 25.5%Mentioned in 3 of 4 AI answersPlace in AI recommendations 4th
QuiltonShare of searches 4.8%Mentioned in 4 of 4 AI answersPlace in AI recommendations 2nd
PaseoShare of searches 1.5%Mentioned in 4 of 4 AI answersPlace in AI recommendations 3rd
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Top toilet paper and tissue brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Paseo appeared in all four answers. Paseo is the third most recommended of the six.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Sorbent4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Quilton4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Paseo4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Kleenex3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Purex3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Who Gives A Crap0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about toilet paper and tissue brands
4 answers
Asked ChatGPT
“Which toilet paper or tissue brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best toilet paper and tissue brands in New Zealand?”
Asked ChatGPT
“What's the best toilet paper or tissue brand in New Zealand for family bathroom supplies?”
Searched Google, AI Overview
“toilet paper brands nz”
Searched Google, AI Overview
“best toilet paper”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
How often do people search for Paseo compared with other New Zealand toilet paper and tissue brands?
Share of searches by month for Sorbent, Kleenex, Purex, Quilton, Who Gives A Crap, Paseo. The figures are in the table below the chart.
View monthly share of searches table
| Month | Sorbent | Kleenex | Purex | Quilton | Who Gives A Crap | Paseo |
|---|---|---|---|---|---|---|
| Nov 2025 | 31.5% | 31.5% | 23.4% | 3.6% | 8.6% | 1.5% |
| Dec 2025 | 33% | 28.2% | 24.5% | 5.9% | 7.4% | 1.1% |
| Jan 2026 | 29.4% | 28.9% | 26% | 5.9% | 8.3% | 1.5% |
| Feb 2026 | 35.9% | 26.8% | 22% | 5.7% | 8.1% | 1.4% |
| Mar 2026 | 33.7% | 31.4% | 24.6% | 5.3% | 4.2% | 0.76% |
| Apr 2026 | 30.8% | 36.7% | 22.4% | 4.6% | 4.6% | 0.84% |
| May 2026 | 33% | 36.6% | 19.2% | 4.5% | 4.9% | 1.8% |
| Jun 2026 | 35% | 39.3% | 15.8% | 4.3% | 3.8% | 1.7% |
| Jul 2026 | 36.3% | 34.8% | 16.8% | 6.6% | 3.3% | 2.2% |
| Aug 2026 | 37.9% | 34.6% | 17.5% | 5% | 3.2% | 1.8% |
| Sep 2026 | 36.9% | 26.1% | 29% | 3.8% | 2.2% | 1.9% |
| Oct 2026 | 35.8% | 29.9% | 25.5% | 4.8% | 2.6% | 1.5% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 35.8% | 970 | -16.4% | -1.1 points | |
| 2, moved from 3rd to 2nd | 29.9% | 810 | -1.2% | +3.8 pointsmoved from 3rd to 2nd | |
| 3, moved from 2nd to 3rd | 25.5% | 690 | -24.2% | -3.5 pointsmoved from 2nd to 3rd | |
| 4, held 4th | 4.8% | 130 | +8.3% | +1 points | |
| 5, held 5th | 2.6% | 70 | 0% | +0.4 points | |
| 6, held 6th | 1.5% | 40 | -33.3% | -0.4 points |
1.
Sorbent35.8%
Held 1st. 970 estimated branded searches, -16.4% vs prior month. Share -1.1 points.
2.
Kleenex29.9%
Moved from 3rd to 2nd. 810 estimated branded searches, -1.2% vs prior month. Share +3.8 points.
3.
Purex25.5%
Moved from 2nd to 3rd. 690 estimated branded searches, -24.2% vs prior month. Share -3.5 points.
4.
Quilton4.8%
Held 4th. 130 estimated branded searches, +8.3% vs prior month. Share +1 points.
2.6%
Held 5th. 70 estimated branded searches, 0% vs prior month. Share +0.4 points.
6.
Paseo1.5%
Held 6th. 40 estimated branded searches, -33.3% vs prior month. Share -0.4 points.
Compare popularity between Paseo and its closest rivals
Every comparison with Paseo
5 comparisons
How has branded search demand for Paseo changed in New Zealand over the last 12 months?
2 findings
- Across the 12 months ending October 2026, estimated monthly branded searches for Paseo in New Zealand rose from 30 to 40.
- Across the 12 months ending October 2026, Paseo’s share of searches among toilet paper and tissue brands in New Zealand peaked at 2.2% in July 2026 and was lowest at 0.76% in March 2026.
How did search popularity change for New Zealand toilet paper and tissue brands in October 2026?
6 changes
In October 2026, Kleenex overtook Purex to rank 2nd among toilet paper and tissue brands in New Zealand, with 29.9% of the searches.
In October 2026, Quilton gained share of searches among toilet paper and tissue brands in New Zealand, from 3.8% to 4.8%.
In October 2026, Purex lost share of searches among toilet paper and tissue brands in New Zealand, from 29% to 25.5%.
In October 2026, Sorbent lost share of searches among toilet paper and tissue brands in New Zealand, from 36.9% to 35.8%.
Estimated monthly branded searches for Paseo in New Zealand rose 33.3% over 12 measured months, from 30 to 40 in October 2026.
Estimated monthly branded searches for Who Gives A Crap in New Zealand fell 58.8% over 12 measured months, from 170 to 70 in October 2026.
How are Paseo’s branded searches counted?
7 search terms
Brandwave collects information about searches that people make online using Paseo’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- paseo tissue roll
- paseo tissue toilet
- paseo toilet paper
- paseo toilet roll
- paseo toilet tissue
- paseo ultra soft
- toilet paper paseo
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Is Paseo your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.