Brandwave

How popular isMerlin?

In October 2026, people searched for Merlin by name about 170 times in New Zealand, a 34.6% decrease from the previous year. These searches made up 4.9% of all New Zealand garage door opener brand searches, placing Merlin third out of three brands. When we asked both ChatGPT and Google AI Overviews about garage door opener brands, Merlin appeared in all answers and was the most recommended of the three.

Search and AI answers in October 2026

Merlin is the third most searched of 3 competitors and the most recommended in the AI answers we collected.

  1. DominatorShare of searches 69.6%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
  2. ChamberlainShare of searches 25.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  3. MerlinShare of searches 4.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
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Top garage door opener brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Merlin appeared in all five answers. Merlin is the most recommended of the three.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Merlin1st
  2. Chamberlain2nd
  3. Dominator3rd

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Merlin5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Chamberlain4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Dominator2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about garage door opener brands

5 answers

  • Asked ChatGPT

    “Which garage door opener brand should I buy in New Zealand?”

    1. 1Merlin
    2. 2Chamberlain

  • Asked ChatGPT

    “What are the best garage door opener brands in New Zealand?”

    1. 1Merlin
    2. 2Dominator

  • Asked ChatGPT

    “What's the best garage door opener brand in New Zealand for a quiet opener?”

    1. 1Merlin
    2. 2Chamberlain

  • Searched Google, AI Overview

    “garage door opener nz”

    1. 1Chamberlain
    2. 2Merlin
    3. 3Dominator

  • Searched Google, AI Overview

    “quiet garage door opener”

    1. 1Chamberlain
    2. 2Merlin

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

How often do people search for Merlin compared with other New Zealand garage door opener brands?

Merlin against garage door opener brands in New Zealand, by month

Share of searches by month for Dominator, Chamberlain, Merlin. The figures are in the table below the chart.

View monthly share of searches table
MonthDominatorChamberlainMerlin
Nov 202571%21.3%7.7%
Dec 202571%21.3%7.7%
Jan 202674.7%18.6%6.7%
Feb 202675%18.4%6.6%
Mar 202675.7%18.8%5.5%
Apr 202671%21.3%7.7%
May 202671%21.3%7.7%
Jun 202679.7%13.2%7.1%
Jul 202676.4%15.3%8.3%
Aug 202675%18.4%6.6%
Sep 202675.9%18.7%5.4%
Oct 202669.6%25.5%4.9%

  1. 1.Dominator

    69.6%

    Held 1st. 2.4K estimated branded searches, 0% vs prior month. Share -6.4 points.

  2. 2.Chamberlain

    25.5%

    Held 2nd. 880 estimated branded searches, +49.2% vs prior month. Share +6.8 points.

  3. 3.Merlin

    4.9%

    Held 3rd. 170 estimated branded searches, 0% vs prior month. Share -0.5 points.

Compare popularity between Merlin and its closest rivals

Every comparison with Merlin

2 comparisons

How has branded search demand for Merlin changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for Merlin in New Zealand fell from 260 to 170.
  • Across the 12 months ending October 2026, Merlin’s share of searches among garage door opener brands in New Zealand decreased from 7.7% to 4.9%.
  • Across the 12 months ending October 2026, Merlin’s share of searches among garage door opener brands in New Zealand peaked at 8.3% in July 2026 and was lowest at 4.9% in October 2026.

How did search popularity change for New Zealand garage door opener brands in October 2026?

3 changes

  1. In October 2026, Chamberlain gained share of searches among garage door opener brands in New Zealand, from 18.7% to 25.5%.

  2. In October 2026, Dominator lost share of searches among garage door opener brands in New Zealand, from 75.9% to 69.6%.

  3. Merlin’s share of searches among garage door opener brands in New Zealand has lost ground for 3 months in a row, from 8.3% to 4.9% in October 2026.

How are Merlin’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Merlin’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • merlin garage door

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How the Brand Demand Index is measured

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