How popular isMerino Country in search?
In August 2026, there were an estimated 20 branded searches for Merino Country in New Zealand which is up 100% over the last 11 months. Merino Country holds 0.05% estimated Share of Search among New Zealand merino clothing brands and is ranked 6th of 6 competitors for search popularity.
Mons Royale37%
Untouched World35.5%
Icebreaker18.5%
Smartwool6.5%Noble Wilde2.5%
Merino Country0.05%
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Which merino clothing brands compete with Merino Country?
Share of Search by month for Mons Royale, Untouched World, Icebreaker, Smartwool, Noble Wilde, Merino Country. The figures are in the table below the chart.
View monthly share of search table
| Month | Mons Royale | Untouched World | Icebreaker | Smartwool | Noble Wilde | Merino Country |
|---|---|---|---|---|---|---|
| Oct 2025 | 29.8% | 41.3% | 23% | 3.9% | 2% | 0.04% |
| Nov 2025 | 33.6% | 37.6% | 22.7% | 4.4% | 1.7% | 0.06% |
| Dec 2025 | 35.3% | 39% | 19.7% | 4.1% | 1.9% | 0.06% |
| Jan 2026 | 33.6% | 41.9% | 17.9% | 4.3% | 2.2% | 0.1% |
| Feb 2026 | 30.5% | 45.3% | 17.3% | 4% | 2.8% | 0.1% |
| Mar 2026 | 33.6% | 41.8% | 17.4% | 3.8% | 3.3% | 0.13% |
| Apr 2026 | 34.3% | 37.4% | 19.6% | 4.8% | 3.8% | 0.1% |
| May 2026 | 32.4% | 39.2% | 18.7% | 5.9% | 3.8% | 0.05% |
| Jun 2026 | 34.2% | 36.4% | 20% | 5.9% | 3.4% | 0.08% |
| Jul 2026 | 36.9% | 33.3% | 18.8% | 7.1% | 3.8% | 0.02% |
| Aug 2026 | 37% | 35.5% | 18.5% | 6.5% | 2.5% | 0.05% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 37% | 15.8K | -0.44% | +0.1 points | |
| 2, held 2nd | 35.5% | 15.1K | +5.5% | +2.1 points | |
| 3, held 3rd | 18.5% | 7.9K | -2.7% | -0.4 points | |
| 4, held 4th | 6.5% | 2.8K | -9.2% | -0.6 points | |
| 5, held 5th | 2.5% | 1.1K | -34.1% | -1.3 points | |
| 6, held 6th | 0.05% | 20 | +100% | 0 points |
37%
held 1st · 15.8K estimated branded searches · -0.44% vs prior month · +0.1 points
35.5%
held 2nd · 15.1K estimated branded searches · +5.5% vs prior month · +2.1 points
18.5%
held 3rd · 7.9K estimated branded searches · -2.7% vs prior month · -0.4 points
6.5%
held 4th · 2.8K estimated branded searches · -9.2% vs prior month · -0.6 points
2.5%
held 5th · 1.1K estimated branded searches · -34.1% vs prior month · -1.3 points
0.05%
held 6th · 20 estimated branded searches · +100% vs prior month · 0 points
Compare search popularity between Merino Country and its closest rivals
- Merino Country vs Mons Royale: compare search popularity
- Merino Country vs Untouched World: compare search popularity
- Merino Country vs Icebreaker: compare search popularity
- Merino Country vs Smartwool: compare search popularity
- Compare Merino Country with any brand
How has branded search demand for Merino Country changed in New Zealand over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Merino Country in New Zealand rose from 10 to 20.
- Across the 11 months ending August 2026, Merino Country’s estimated Share of Search among merino clothing brands in New Zealand held steady, from 0.04% to 0.05%.
How did search popularity change for New Zealand merino clothing brands in August 2026?
6 changes
In August 2026, Untouched World gained estimated Share of Search among merino clothing brands in New Zealand, from 33.3% to 35.5%.
In August 2026, Noble Wilde lost estimated Share of Search among merino clothing brands in New Zealand, from 3.8% to 2.5%.
In August 2026, Smartwool lost estimated Share of Search among merino clothing brands in New Zealand, from 7.1% to 6.5%.
Mons Royale’s estimated Share of Search among merino clothing brands in New Zealand has gained ground for 3 months in a row, from 32.4% to 37% in August 2026.
Estimated monthly branded searches for Merino Country in New Zealand rose 100% over 11 measured months, from 10 to 20 in August 2026.
Estimated monthly branded searches for Icebreaker in New Zealand rose 26.2% over 11 measured months, from 6.2K to 7.9K in August 2026.
How is Merino Country measured?
Brandwave collects information about searches that people make online using Merino Country’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
3 branded search terms
- merino country
- merino country near me
- merinocountry
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Is Merino Country your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.