Brandwave

How popular isJust Funerals in search?

In August 2026, there were an estimated 730 branded searches for Just Funerals in New Zealand which is up 49% over the last 11 months. Just Funerals holds 14.3% estimated Share of Search among New Zealand whangarei funeral directors and is ranked 3rd of 6 competitors for search popularity.

Share of Search, August 2026
  1. Haven Falls34.1%
  2. Morris & Morris29.7%
  3. Just Funerals14.3%
  4. Newberrys11.2%
  5. Eternal Tides8.2%
  6. A Graceful Undertaking2.5%
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Which whangarei funeral directors compete with Just Funerals?

Just Funerals against whangarei funeral directors in New Zealand, by month

Share of Search by month for Haven Falls, Morris & Morris, Just Funerals, Newberrys, Eternal Tides, A Graceful Undertaking. The figures are in the table below the chart.

View monthly share of search table
MonthHaven FallsMorris & MorrisJust FuneralsNewberrysEternal TidesA Graceful Undertaking
Oct 202534.8%30.8%11.1%12.7%7.5%3.2%
Nov 202537.6%27.2%14.5%12.8%5.8%2.2%
Dec 202539.1%34.9%16.6%5%3.3%1.1%
Jan 202642.2%22.9%17.4%8.6%5.5%3.3%
Feb 202633.9%34.1%16.6%6.8%5.7%3%
Mar 202635.5%26.9%14%12.1%8.6%2.8%
Apr 202645.9%23.8%17.8%6.4%4.4%1.8%
May 202640.6%32.1%10%8.3%6.3%2.8%
Jun 202635.9%22.5%13.8%14.9%10.6%2.3%
Jul 202637.5%30.9%12.7%9.3%7.6%1.9%
Aug 202634.1%29.7%14.3%11.2%8.2%2.5%
Sep 2026——————
  1. held 1st · 1.7K estimated branded searches · -1.7% vs prior month · -3.4 points

  2. held 2nd · 1.5K estimated branded searches · +4.1% vs prior month · -1.2 points

  3. held 3rd · 730 estimated branded searches · +21.7% vs prior month · +1.6 points

  4. 4.Newberrys

    11.2%

    held 4th · 570 estimated branded searches · +29.5% vs prior month · +1.8 points

  5. held 5th · 420 estimated branded searches · +16.7% vs prior month · +0.6 points

  6. held 6th · 130 estimated branded searches · +44.4% vs prior month · +0.6 points

Compare search popularity between Just Funerals and its closest rivals

How has branded search demand for Just Funerals changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Just Funerals in New Zealand rose from 490 to 730.
  • Across the 11 months ending August 2026, Just Funerals’ estimated Share of Search among whangarei funeral directors in New Zealand increased from 11.1% to 14.3%.
  • Across the 11 months ending August 2026, Just Funerals’ estimated Share of Search among whangarei funeral directors in New Zealand peaked at 17.8% in April 2026 and was lowest at 10% in May 2026.
  • Across the 11 months ending August 2026, Just Funerals rose from 4th to 3rd among whangarei funeral directors in New Zealand.

How did search popularity change for New Zealand whangarei funeral directors in August 2026?

  1. In August 2026, Newberrys gained estimated Share of Search among whangarei funeral directors in New Zealand, from 9.3% to 11.2%.

  2. In August 2026, Just Funerals gained estimated Share of Search among whangarei funeral directors in New Zealand, from 12.7% to 14.3%.

  3. In August 2026, A Graceful Undertaking gained estimated Share of Search among whangarei funeral directors in New Zealand, from 1.9% to 2.5%.

  4. In August 2026, Eternal Tides gained estimated Share of Search among whangarei funeral directors in New Zealand, from 7.6% to 8.2%.

  5. In August 2026, Haven Falls lost estimated Share of Search among whangarei funeral directors in New Zealand, from 37.5% to 34.1%.

  6. In August 2026, Morris & Morris lost estimated Share of Search among whangarei funeral directors in New Zealand, from 30.9% to 29.7%.

How is Just Funerals measured?

Brandwave collects information about searches that people make online using Just Funerals’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

2 branded search terms

  • just funerals
  • just funerals nz

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How the Brand Demand Index is measured

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Is Just Funerals your brand?

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