Brandwave

How popular isJulius-K9?

In September 2026, people searched for Julius-K9 by name about 70 times in New Zealand, about the same as the previous year. These searches made up 4.3% of all New Zealand dog collar brand searches, placing Julius-K9 fourth out of five brands. When we asked both ChatGPT and Google AI Overviews about dog collar brands, Julius-K9 did not appear in any of the answers.

Search and AI answers in September 2026

Julius-K9 is the fourth most searched of 5 competitors and not listed in any AI answer.

  1. KONGShare of searches 54.3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. RuffwearShare of searches 29.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  3. EzyDogShare of searches 11.6%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  4. Julius-K9Share of searches 4.3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. RogzShare of searches 0.61%Mentioned in 2 of 5 AI answersPlace in AI recommendations 2nd
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Top dog collar brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Julius-K9 did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. EzyDog1st
  2. Rogz2nd
  3. Ruffwear3rd
  4. KONG–
  5. Julius-K9–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • EzyDog4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ruffwear3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Rogz2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • KONG0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Julius-K90 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about dog collar brands

5 answers

  • Asked ChatGPT

    “Which dog collar brand should I buy in New Zealand?”

    1. 1EzyDog
    2. 2Rogz
    3. 3Ruffwear

  • Asked ChatGPT

    “What are the best dog collar brands in New Zealand?”

    1. 1EzyDog
    2. 2Rogz
    3. 3Ruffwear

  • Asked ChatGPT

    “What's the best dog collar brand in New Zealand for a strong puller?”

    1. 1EzyDog
    2. 2Ruffwear

  • Searched Google, AI Overview

    “dog collars nz”

    1. 1EzyDog

  • Searched Google, AI Overview

    “dog lead and collar”

    Not named in any answer:

    Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

    Which dog collar brands compete with Julius-K9?

    Julius-K9 against dog collar brands in New Zealand, by month

    Share of searches by month for KONG, Ruffwear, EzyDog, Julius-K9. The figures are in the table below the chart.

    View monthly share of searches table
    MonthKONGRuffwearEzyDogJulius-K9Rogz
    Oct 202552.9%23.2%18.8%5.1%0%
    Nov 202552.1%27.9%11.4%7.9%0.71%
    Dec 202551%27.3%16.8%4.9%0%
    Jan 202646.5%30.6%15.3%7%0.64%
    Feb 202652.5%28.1%13.7%5%0.72%
    Mar 202658.2%25.5%12.4%3.3%0.65%
    Apr 202653.6%28.9%12.7%4.2%0.6%
    May 202653%28.6%14.3%4.2%0%
    Jun 202657.4%25.2%12.3%4.5%0.65%
    Jul 202659.4%22.9%14.1%2.9%0.59%
    Aug 202653%28.6%15.5%3%0%
    Sep 202654.3%29.3%11.6%4.3%0.61%

    1. 1.KONG

      54.3%

      Held 1st. 890 estimated branded searches, 0% vs prior month. Share +1.3 points.

    2. 2.Ruffwear

      29.3%

      Held 2nd. 480 estimated branded searches, 0% vs prior month. Share +0.7 points.

    3. 3.EzyDog

      11.6%

      Held 3rd. 190 estimated branded searches, -26.9% vs prior month. Share -3.9 points.

    4. 4.Julius-K9

      4.3%

      Held 4th. 70 estimated branded searches, +40% vs prior month. Share +1.3 points.

    5. 5.Rogz

      0.61%

      Held 5th. 10 estimated branded searches, — vs prior month. Share +0.6 points.

    Compare popularity between Julius-K9 and its closest rivals

    Every comparison with Julius-K9

    3 comparisons

    How has branded search demand for Julius-K9 changed in New Zealand over the last 12 months?

    3 findings
    • Across the 12 months ending September 2026, estimated monthly branded searches for Julius-K9 in New Zealand held steady at 70.
    • Across the 12 months ending September 2026, Julius-K9’s share of searches among dog collar brands in New Zealand decreased from 5.1% to 4.3%.
    • Across the 12 months ending September 2026, Julius-K9’s share of searches among dog collar brands in New Zealand peaked at 7.9% in November 2025 and was lowest at 2.9% in July 2026.

    How did search popularity change for New Zealand dog collar brands in September 2026?

    5 changes

    1. In September 2026, KONG gained share of searches among dog collar brands in New Zealand, from 53% to 54.3%.

    2. In September 2026, Julius-K9 gained share of searches among dog collar brands in New Zealand, from 3% to 4.3%.

    3. In September 2026, Ruffwear gained share of searches among dog collar brands in New Zealand, from 28.6% to 29.3%.

    4. In September 2026, Rogz gained share of searches among dog collar brands in New Zealand, from 0% to 0.61%.

    5. In September 2026, EzyDog lost share of searches among dog collar brands in New Zealand, from 15.5% to 11.6%.

    How are Julius-K9’s branded searches counted?

    1 search term

    Brandwave collects information about searches that people make online using Julius-K9’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

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