Brandwave

How popular isiStock in search?

In August 2026, there were an estimated 2.3K branded searches for iStock in New Zealand which is down 22% over the last 11 months. iStock holds 6.4% estimated Share of Search among New Zealand stock image sites and is ranked 6th of 6 competitors for search popularity.

Share of Search, August 2026
  1. Unsplash34.3%
  2. Adobe Stock22%
  3. Pexels16.6%
  4. Getty Images11.6%
  5. Shutterstock9.1%
  6. iStock6.4%
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Which stock image sites compete with iStock?

iStock against stock image sites in New Zealand, by month

Share of Search by month for Unsplash, Adobe Stock, Pexels, Getty Images, Shutterstock, iStock. The figures are in the table below the chart.

View monthly share of search table
MonthUnsplashAdobe StockPexelsGetty ImagesShutterstockiStock
Oct 202526.8%27.5%14%12.6%11.9%7.1%
Nov 202523.5%29%14.8%12.5%12.6%7.6%
Dec 202522.8%28.3%14.5%14.5%12.3%7.6%
Jan 202625%25.9%15.8%14.5%11.3%7.4%
Feb 202626.1%27.4%13.8%12.6%11.3%8.9%
Mar 202625.9%26.7%13.4%13.7%11.1%9.2%
Apr 202627%27.8%14%14%9.4%7.8%
May 202629.7%24.4%15%12.3%10.4%8.2%
Jun 202630.7%24.6%14.8%12.2%10.1%7.6%
Jul 202631.8%24.1%14.9%12.3%10%7%
Aug 202634.3%22%16.6%11.6%9.1%6.4%
Sep 2026——————

  1. 1.Unsplash

    34.3%

    held 1st · 12.3K estimated branded searches · +16% vs prior month · +2.5 points

  2. 2.Adobe Stock

    22%

    held 2nd · 7.9K estimated branded searches · -1.7% vs prior month · -2.1 points

  3. 3.Pexels

    16.6%

    held 3rd · 6K estimated branded searches · +19.7% vs prior month · +1.7 points

  4. 4.Getty Images

    11.6%

    held 4th · 4.2K estimated branded searches · +1.9% vs prior month · -0.6 points

  5. 5.Shutterstock

    9.1%

    held 5th · 3.3K estimated branded searches · -2.4% vs prior month · -0.9 points

  6. 6.iStock

    6.4%

    held 6th · 2.3K estimated branded searches · -1.3% vs prior month · -0.6 points

Compare search popularity between iStock and its closest rivals

How has branded search demand for iStock changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for iStock in New Zealand fell from 3K to 2.3K.
  • Across the 11 months ending August 2026, iStock’s estimated Share of Search among stock image sites in New Zealand decreased from 7.1% to 6.4%.
  • Across the 11 months ending August 2026, iStock’s estimated Share of Search among stock image sites in New Zealand peaked at 9.2% in March 2026 and was lowest at 6.4% in August 2026.

How did search popularity change for New Zealand stock image sites in August 2026?

  1. In August 2026, Unsplash gained estimated Share of Search among stock image sites in New Zealand, from 31.8% to 34.3%.

  2. In August 2026, Pexels gained estimated Share of Search among stock image sites in New Zealand, from 14.9% to 16.6%.

  3. In August 2026, Adobe Stock lost estimated Share of Search among stock image sites in New Zealand, from 24.1% to 22%.

  4. In August 2026, Shutterstock lost estimated Share of Search among stock image sites in New Zealand, from 10% to 9.1%.

  5. In August 2026, Getty Images lost estimated Share of Search among stock image sites in New Zealand, from 12.3% to 11.6%.

  6. In August 2026, iStock lost estimated Share of Search among stock image sites in New Zealand, from 7% to 6.4%.

How is iStock measured?

Brandwave collects information about searches that people make online using iStock’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

8 branded search terms

  • istock
  • istock free
  • istock i
  • istock images
  • istock near me
  • istock nz
  • istock pictures
  • istockphoto com

How the Brand Demand Index is measured

Who owns iStock?

iStock is owned by Getty Images. Brandwave also tracks Getty Images, owned by the same company, in New Zealand.

Do you work for iStock? To request corrections or removal please contact us via our support page and we will be happy to assist.

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