How popular isHurricanes in search?
In August 2026, there were an estimated 2.4K branded searches for Hurricanes in New Zealand which is up 77.4% over the last 11 months. Hurricanes holds 20.6% estimated Share of Search among New Zealand super rugby teams and is ranked 2nd of 6 competitors for search popularity.
Chiefs25.1%Hurricanes20.6%
Blues17.5%Crusaders17.3%
Moana Pasifika13.4%
Highlanders6.2%
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Which super rugby teams compete with Hurricanes?
Share of Search by month for Chiefs, Hurricanes, Blues, Crusaders, Moana Pasifika, Highlanders. The figures are in the table below the chart.
View monthly share of search table
| Month | Chiefs | Hurricanes | Blues | Crusaders | Moana Pasifika | Highlanders |
|---|---|---|---|---|---|---|
| Oct 2025 | 22.2% | 11.7% | 16.2% | 24.5% | 14.1% | 11.3% |
| Nov 2025 | 26.9% | 14.9% | 16.9% | 20.8% | 12.3% | 8.1% |
| Dec 2025 | 26.9% | 12.4% | 15.3% | 21.7% | 15.8% | 7.9% |
| Jan 2026 | 22.9% | 15.5% | 18.3% | 20.7% | 14.4% | 8.2% |
| Feb 2026 | 20.3% | 15.3% | 18.6% | 12% | 23.3% | 10.5% |
| Mar 2026 | 16.9% | 19.6% | 22.3% | 13% | 19.3% | 8.8% |
| Apr 2026 | 21.5% | 15.8% | 14.1% | 15.5% | 28.9% | 4.3% |
| May 2026 | 22.7% | 17.1% | 11.8% | 21.7% | 23.2% | 3.5% |
| Jun 2026 | 29.2% | 45.9% | 7.1% | 10.1% | 6.9% | 0.85% |
| Jul 2026 | 20.9% | 26.4% | 19% | 12.5% | 16.1% | 5.1% |
| Aug 2026 | 25.1% | 20.6% | 17.5% | 17.3% | 13.4% | 6.2% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 25.1% | 2.9K | -0.69% | +4.1 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 20.6% | 2.4K | -35.2% | -5.7 pointsmoved from 1st to 2nd | |
| 3, held 3rd | 17.5% | 2K | -24% | -1.6 points | |
| 4, moved from 5th to 4th | 17.3% | 2K | +14.5% | +4.8 pointsmoved from 5th to 4th | |
| 5, moved from 4th to 5th | 13.4% | 1.5K | -31.1% | -2.7 pointsmoved from 4th to 5th | |
| 6, held 6th | 6.2% | 710 | +1.4% | +1.1 points |
1.
Chiefs25.1%
moved from 2nd to 1st · 2.9K estimated branded searches · -0.69% vs prior month · +4.1 points
20.6%
moved from 1st to 2nd · 2.4K estimated branded searches · -35.2% vs prior month · -5.7 points
3.
Blues17.5%
held 3rd · 2K estimated branded searches · -24% vs prior month · -1.6 points
17.3%
moved from 5th to 4th · 2K estimated branded searches · +14.5% vs prior month · +4.8 points
13.4%
moved from 4th to 5th · 1.5K estimated branded searches · -31.1% vs prior month · -2.7 points
6.2%
held 6th · 710 estimated branded searches · +1.4% vs prior month · +1.1 points
Compare search popularity between Hurricanes and its closest rivals
How has branded search demand for Hurricanes changed in New Zealand over the last 12 months?
4 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Hurricanes in New Zealand rose from 1.3K to 2.4K.
- Across the 11 months ending August 2026, Hurricanes’ estimated Share of Search among super rugby teams in New Zealand increased from 11.7% to 20.6%.
- Across the 11 months ending August 2026, Hurricanes’ estimated Share of Search among super rugby teams in New Zealand peaked at 45.9% in June 2026 and was lowest at 11.7% in October 2025.
- Across the 11 months ending August 2026, Hurricanes rose from 5th to 2nd among super rugby teams in New Zealand.
How did search popularity change for New Zealand super rugby teams in August 2026?
6 changes
In August 2026, Chiefs overtook Hurricanes to take the highest estimated Share of Search among super rugby teams in New Zealand, at 25.1%.
In August 2026, Crusaders overtook Moana Pasifika to rank 4th among super rugby teams in New Zealand, at 17.3%.
In August 2026, Highlanders gained estimated Share of Search among super rugby teams in New Zealand, from 5.1% to 6.2%.
In August 2026, Hurricanes lost estimated Share of Search among super rugby teams in New Zealand, from 26.4% to 20.6%.
In August 2026, Moana Pasifika lost estimated Share of Search among super rugby teams in New Zealand, from 16.1% to 13.4%.
In August 2026, Blues lost estimated Share of Search among super rugby teams in New Zealand, from 19% to 17.5%.
How is Hurricanes measured?
Brandwave collects information about searches that people make online using Hurricanes’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
8 branded search terms
- hurricanes rugby
- hurricanes rugby ball
- hurricanes rugby shirt
- hurricanes squad
- hurricanes super rugby
- hurricanes tickets
- the hurricanes rugby
- wellington hurricanes
Do you work for Hurricanes? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Hurricanes your brand?
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