How popular isHighlanders in search?
In August 2026, there were an estimated 710 branded searches for Highlanders in New Zealand which is down 44.5% over the last 11 months. Highlanders holds 6.2% estimated Share of Search among New Zealand super rugby teams and is ranked 6th of 6 competitors for search popularity.
Chiefs25.1%Hurricanes20.6%
Blues17.5%Crusaders17.3%
Moana Pasifika13.4%
Highlanders6.2%
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Which super rugby teams compete with Highlanders?
Share of Search by month for Chiefs, Hurricanes, Blues, Crusaders, Moana Pasifika, Highlanders. The figures are in the table below the chart.
View monthly share of search table
| Month | Chiefs | Hurricanes | Blues | Crusaders | Moana Pasifika | Highlanders |
|---|---|---|---|---|---|---|
| Oct 2025 | 22.2% | 11.7% | 16.2% | 24.5% | 14.1% | 11.3% |
| Nov 2025 | 26.9% | 14.9% | 16.9% | 20.8% | 12.3% | 8.1% |
| Dec 2025 | 26.9% | 12.4% | 15.3% | 21.7% | 15.8% | 7.9% |
| Jan 2026 | 22.9% | 15.5% | 18.3% | 20.7% | 14.4% | 8.2% |
| Feb 2026 | 20.3% | 15.3% | 18.6% | 12% | 23.3% | 10.5% |
| Mar 2026 | 16.9% | 19.6% | 22.3% | 13% | 19.3% | 8.8% |
| Apr 2026 | 21.5% | 15.8% | 14.1% | 15.5% | 28.9% | 4.3% |
| May 2026 | 22.7% | 17.1% | 11.8% | 21.7% | 23.2% | 3.5% |
| Jun 2026 | 29.2% | 45.9% | 7.1% | 10.1% | 6.9% | 0.85% |
| Jul 2026 | 20.9% | 26.4% | 19% | 12.5% | 16.1% | 5.1% |
| Aug 2026 | 25.1% | 20.6% | 17.5% | 17.3% | 13.4% | 6.2% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 25.1% | 2.9K | -0.69% | +4.1 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 20.6% | 2.4K | -35.2% | -5.7 pointsmoved from 1st to 2nd | |
| 3, held 3rd | 17.5% | 2K | -24% | -1.6 points | |
| 4, moved from 5th to 4th | 17.3% | 2K | +14.5% | +4.8 pointsmoved from 5th to 4th | |
| 5, moved from 4th to 5th | 13.4% | 1.5K | -31.1% | -2.7 pointsmoved from 4th to 5th | |
| 6, held 6th | 6.2% | 710 | +1.4% | +1.1 points |
1.
Chiefs25.1%
moved from 2nd to 1st · 2.9K estimated branded searches · -0.69% vs prior month · +4.1 points
20.6%
moved from 1st to 2nd · 2.4K estimated branded searches · -35.2% vs prior month · -5.7 points
3.
Blues17.5%
held 3rd · 2K estimated branded searches · -24% vs prior month · -1.6 points
17.3%
moved from 5th to 4th · 2K estimated branded searches · +14.5% vs prior month · +4.8 points
13.4%
moved from 4th to 5th · 1.5K estimated branded searches · -31.1% vs prior month · -2.7 points
6.2%
held 6th · 710 estimated branded searches · +1.4% vs prior month · +1.1 points
Compare search popularity between Highlanders and its closest rivals
How has branded search demand for Highlanders changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Highlanders in New Zealand fell from 1.3K to 710.
- Across the 11 months ending August 2026, Highlanders’ estimated Share of Search among super rugby teams in New Zealand decreased from 11.3% to 6.2%.
- Across the 11 months ending August 2026, Highlanders’ estimated Share of Search among super rugby teams in New Zealand peaked at 11.3% in October 2025 and was lowest at 0.85% in June 2026.
How did search popularity change for New Zealand super rugby teams in August 2026?
6 changes
In August 2026, Chiefs overtook Hurricanes to take the highest estimated Share of Search among super rugby teams in New Zealand, at 25.1%.
In August 2026, Crusaders overtook Moana Pasifika to rank 4th among super rugby teams in New Zealand, at 17.3%.
In August 2026, Highlanders gained estimated Share of Search among super rugby teams in New Zealand, from 5.1% to 6.2%.
In August 2026, Hurricanes lost estimated Share of Search among super rugby teams in New Zealand, from 26.4% to 20.6%.
In August 2026, Moana Pasifika lost estimated Share of Search among super rugby teams in New Zealand, from 16.1% to 13.4%.
In August 2026, Blues lost estimated Share of Search among super rugby teams in New Zealand, from 19% to 17.5%.
How is Highlanders measured?
Brandwave collects information about searches that people make online using Highlanders’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
6 branded search terms
- highlanders rugby
- highlanders rugby club
- highlanders rugby shirt
- highlanders squad
- highlanders super rugby
- highlanders tickets
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Is Highlanders your brand?
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