Brandwave

How popular isFull Boar?

In September 2026, people searched for Full Boar by name about 180 times in New Zealand, about the same as the previous year. These searches made up 0.69% of all New Zealand drywall sander brand searches, placing Full Boar sixth out of seven brands. When we asked both ChatGPT and Google AI Overviews about drywall sander brands, Full Boar appeared in three of the five answers and was the fourth most recommended of the seven.

Search and AI answers in September 2026

Full Boar is the sixth most searched of 7 competitors and the fourth most recommended in AI answers.

  1. MakitaShare of searches 38.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
  2. DeWaltShare of searches 22%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
  3. OzitoShare of searches 15.6%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
  4. FestoolShare of searches 11.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  5. Full BoarShare of searches 0.69%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th

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Top drywall sander brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Full Boar was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Full Boar is the fourth most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Makita1st
  2. Festool2nd
  3. Mirka3rd
  4. Full Boar4th
  5. DeWalt5th
  6. Ozito6th
  7. Milwaukee–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Makita3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Festool3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Full Boar3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Mirka3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ozito2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • DeWalt1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Milwaukee0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about drywall sander brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which drywall sander brands compete with Full Boar?

Full Boar against drywall sander brands in New Zealand, by month

Share of searches by month for Makita, DeWalt, Ozito, Festool, Milwaukee, Full Boar. The figures are in the table below the chart.

View monthly share of searches table
MonthMakitaDeWaltOzitoFestoolMilwaukeeFull BoarMirka
Oct 202538.7%22.1%17.5%10.2%10.4%0.85%0.33%
Nov 202535.3%28.4%17%8.3%10.5%0.52%0.09%
Dec 202538.8%23.3%19.5%7.5%10.1%0.57%0.24%
Jan 202639.4%22.8%20.3%8%8.6%0.59%0.24%
Feb 202639.4%23%16.1%9.8%10.5%0.78%0.34%
Mar 202638.2%23%16.3%10.8%10.7%0.71%0.24%
Apr 202639.8%22.6%17.5%8.8%10.4%0.59%0.25%
May 202638.6%22.6%14.8%10.4%12.7%0.71%0.19%
Jun 202635.9%25.2%14.9%10.9%12.2%0.66%0.31%
Jul 202637%22%16.8%11.2%11.9%0.87%0.32%
Aug 202634.3%23.6%16.3%9.2%15.5%0.74%0.29%
Sep 202638.5%22%15.6%11.6%11.4%0.69%0.27%

  1. 1.Makita

    38.5%

    Held 1st. 10K estimated branded searches, +20% vs prior month. Share +4.1 points.

  2. 2.DeWalt

    22%

    Held 2nd. 5.7K estimated branded searches, 0% vs prior month. Share -1.6 points.

  3. 3.Ozito

    15.6%

    Held 3rd. 4.1K estimated branded searches, +2.5% vs prior month. Share -0.7 points.

  4. 4.Festool

    11.6%

    Moved from 5th to 4th. 3K estimated branded searches, +33.9% vs prior month. Share +2.3 points.

  5. 5.Milwaukee

    11.4%

    Moved from 4th to 5th. 3K estimated branded searches, -21.3% vs prior month. Share -4.1 points.

  6. 6.Full Boar

    0.69%

    Held 6th. 180 estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.Mirka

    0.27%

    Held 7th. 70 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Full Boar and its closest rivals

Every comparison with Full Boar

6 comparisons

How has branded search demand for Full Boar changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Full Boar in New Zealand held steady at 180.
  • Across the 12 months ending September 2026, Full Boar’s share of searches among drywall sander brands in New Zealand held steady, from 0.85% to 0.69%.

How did search popularity change for New Zealand drywall sander brands in September 2026?

5 changes

  1. In September 2026, Festool overtook Milwaukee to rank 4th among drywall sander brands in New Zealand, with 11.6% of the searches.

  2. In September 2026, Makita gained share of searches among drywall sander brands in New Zealand, from 34.3% to 38.5%.

  3. In September 2026, Milwaukee lost share of searches among drywall sander brands in New Zealand, from 15.5% to 11.4%.

  4. In September 2026, DeWalt lost share of searches among drywall sander brands in New Zealand, from 23.6% to 22%.

  5. In September 2026, Ozito lost share of searches among drywall sander brands in New Zealand, from 16.3% to 15.6%.

How are Full Boar’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Full Boar’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • full boar
  • full boar tools

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How the Brand Demand Index is measured

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