Brandwave

How popular isFriend & Wistrand in search?

In August 2026, there were an estimated 260 branded searches for Friend & Wistrand in New Zealand which is down 7.1% over the last 11 months. Friend & Wistrand holds 39.6% estimated Share of Search among New Zealand palmerston north collision repair companies and is ranked 2nd of 4 competitors for search popularity.

Share of Search, August 2026
  1. Dittmer Collision Repair41.5%
  2. Friend & Wistrand39.6%
  3. Palmerston North Panel & Paint17%
  4. City Panel & Paint1.9%
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Which palmerston north collision repair companies compete with Friend & Wistrand?

Friend & Wistrand against palmerston north collision repair companies in New Zealand, by month

Share of Search by month for Dittmer Collision Repair, Friend & Wistrand, Palmerston North Panel & Paint. The figures are in the table below the chart.

View monthly share of search table
MonthDittmer Collision RepairFriend & WistrandPalmerston North Panel & PaintCity Panel & Paint
Oct 202544.3%31.1%23%1.6%
Nov 202542.3%34.6%21.2%1.9%
Dec 202545%30%22.5%2.5%
Jan 202642.2%34.4%21.9%1.6%
Feb 202652.4%28.6%17.5%1.6%
Mar 202639.1%34.8%24.6%1.4%
Apr 202646.8%31.9%19.1%2.1%
May 202646.6%32.8%19%1.7%
Jun 202645%28.3%23.3%3.3%
Jul 202641.5%39.6%17%1.9%
Aug 202641.5%39.6%17%1.9%
Sep 2026————
  1. held 1st · 220 estimated branded searches · 0% vs prior month · 0 points

  2. held 2nd · 210 estimated branded searches · 0% vs prior month · 0 points

  3. held 3rd · 90 estimated branded searches · 0% vs prior month · 0 points

  4. held 4th · 10 estimated branded searches · 0% vs prior month · 0 points

Compare search popularity between Friend & Wistrand and its closest rivals

How has branded search demand for Friend & Wistrand changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Friend & Wistrand in New Zealand fell from 280 to 260.
  • Across the 11 months ending August 2026, Friend & Wistrand’s estimated Share of Search among palmerston north collision repair companies in New Zealand increased from 31.1% to 39.6%.
  • Across the 11 months ending August 2026, Friend & Wistrand’s estimated Share of Search among palmerston north collision repair companies in New Zealand peaked at 39.6% in July 2026 and was lowest at 28.3% in June 2026.

How did search popularity change for New Zealand palmerston north collision repair companies in August 2026?

  1. Estimated monthly branded searches for Friend & Wistrand in New Zealand rose 10.5% over 11 measured months, from 190 to 210 in August 2026.

  2. Estimated monthly branded searches for Palmerston North Panel & Paint in New Zealand fell 35.7% over 11 measured months, from 140 to 90 in August 2026.

  3. Estimated monthly branded searches for Dittmer Collision Repair in New Zealand fell 18.5% over 11 measured months, from 270 to 220 in August 2026.

How is Friend & Wistrand measured?

Brandwave collects information about searches that people make online using Friend & Wistrand’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

3 branded search terms

  • friend & wistrand
  • friend and wistrand
  • friend and wistrand palmerston north

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How the Brand Demand Index is measured

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