Brandwave

How popular isFelder?

In September 2026, people searched for Felder by name about 20 times in New Zealand, a 100% increase from the previous year. These searches made up 0.08% of all New Zealand panel saw brand searches, placing Felder fifth out of six brands. When we asked both ChatGPT and Google AI Overviews about panel saw brands, Felder appeared in three of the five answers and was the second most recommended of the six.

Search and AI answers in September 2026

Felder is the fifth most searched of 6 competitors and the second most recommended in AI answers.

  1. MakitaShare of searches 46.3%Mentioned in 1 of 5 AI answersPlace in AI recommendations 3rd
  2. DeWaltShare of searches 30.4%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
  3. FestoolShare of searches 11.8%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
  4. MilwaukeeShare of searches 11.4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. FelderShare of searches 0.08%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd

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Top panel saw brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Felder was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Felder is the second most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Altendorf1st
  2. Felder2nd
  3. Makita3rd
  4. Festool4th
  5. DeWalt5th
  6. Milwaukee–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Felder3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Altendorf3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Makita1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • DeWalt1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Festool1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Milwaukee0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about panel saw brands

5 answers

  • Asked ChatGPT

    “Which panel saw brand should I buy in New Zealand?”

    1. 1Makita
    2. 2Festool
    3. 3DeWalt

  • Asked ChatGPT

    “What are the best panel saw brands in New Zealand?”

    1. 1Altendorf
    2. 2Felder

  • Asked ChatGPT

    “What's the best panel saw brand in New Zealand for a workshop?”

    1. 1Felder
    2. 2Altendorf

  • Searched Google, AI Overview

    “panel saw brands”

    1. 1Altendorf
    2. 2Felder

  • Searched Google, AI Overview

    “best panel saw”

    Not named in any answer:

    Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

    Which panel saw brands compete with Felder?

    Felder against panel saw brands in New Zealand, by month

    Share of searches by month for Makita, DeWalt, Festool, Milwaukee, Felder. The figures are in the table below the chart.

    View monthly share of searches table
    MonthMakitaDeWaltFestoolMilwaukeeFelderAltendorf
    Oct 202547.6%30.5%10.9%10.8%0.05%0.05%
    Nov 202542.8%37.7%8.6%10.7%0.09%0.04%
    Dec 202548.9%31.5%8.4%11%0.05%0.05%
    Jan 202649.4%32.2%8.9%9.4%0.05%0.05%
    Feb 202646.5%32.6%10.1%10.6%0.1%0.05%
    Mar 202645%32.7%11.3%10.9%0.1%0.05%
    Apr 202647.5%32.6%9.2%10.6%0.1%0.05%
    May 202644.5%32.8%10.2%12.3%0.14%0.05%
    Jun 202642.1%35.6%10.5%11.7%0.08%0.04%
    Jul 202643.7%33.5%11.1%11.6%0.09%0.04%
    Aug 202643%32.3%9.4%15.3%0.04%0%
    Sep 202646.3%30.4%11.8%11.4%0.08%0.04%

    1. 1.Makita

      46.3%

      Held 1st. 12K estimated branded searches, +14.3% vs prior month. Share +3.3 points.

    2. 2.DeWalt

      30.4%

      Held 2nd. 7.9K estimated branded searches, 0% vs prior month. Share -1.8 points.

    3. 3.Festool

      11.8%

      Moved from 4th to 3rd. 3K estimated branded searches, +33.2% vs prior month. Share +2.4 points.

    4. 4.Milwaukee

      11.4%

      Moved from 3rd to 4th. 3K estimated branded searches, -21.3% vs prior month. Share -4 points.

    5. 5.Felder

      0.08%

      Held 5th. 20 estimated branded searches, +100% vs prior month. Share 0 points.

    6. 6.Altendorf

      0.04%

      Held 6th. 10 estimated branded searches, — vs prior month. Share 0 points.

    Compare popularity between Felder and its closest rivals

    How has branded search demand for Felder changed in New Zealand over the last 12 months?

    2 findings
    • Across the 12 months ending September 2026, estimated monthly branded searches for Felder in New Zealand rose from 10 to 20.
    • Across the 12 months ending September 2026, Felder rose from 6th to 5th among panel saw brands in New Zealand.

    How did search popularity change for New Zealand panel saw brands in September 2026?

    5 changes

    1. In September 2026, Festool overtook Milwaukee to rank 3rd among panel saw brands in New Zealand, with 11.8% of the searches.

    2. In September 2026, Makita gained share of searches among panel saw brands in New Zealand, from 43% to 46.3%.

    3. In September 2026, Milwaukee lost share of searches among panel saw brands in New Zealand, from 15.3% to 11.4%.

    4. In September 2026, DeWalt lost share of searches among panel saw brands in New Zealand, from 32.3% to 30.4%.

    5. Estimated monthly branded searches for Felder in New Zealand rose 100% over 12 measured months, from 10 to 20 in September 2026.

    How are Felder’s branded searches counted?

    1 search term

    Brandwave collects information about searches that people make online using Felder’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

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    How the Brand Demand Index is measured

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