Brandwave

How popular isFastly?

In September 2026, people searched for Fastly by name about 210 times in New Zealand, a 19.2% decrease from the previous year. These searches made up 1.3% of all New Zealand content delivery network searches, placing Fastly fourth out of seven networks. When we asked both ChatGPT and Google AI Overviews about content delivery networks, Fastly appeared in all answers and was the third most recommended of the seven.

Search and AI answers in September 2026

Fastly is the fourth most searched of 7 competitors and the third most recommended in AI answers.

  1. CloudflareShare of searches 94.3%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. AkamaiShare of searches 2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  3. Amazon CloudFrontShare of searches 1.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  4. FastlyShare of searches 1.3%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
  5. Bunny.netShare of searches 0.25%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th

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Top content delivery networks in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Fastly appeared in all five answers. Fastly is the third most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Cloudflare1st
  2. Amazon CloudFront2nd
  3. Fastly3rd
  4. Akamai4th
  5. Bunny.net5th
  6. CDN77–
  7. KeyCDN–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Cloudflare5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Amazon CloudFront5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Fastly5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Akamai3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bunny.net2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • CDN770 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • KeyCDN0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about content delivery networks

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which content delivery networks compete with Fastly?

Fastly against content delivery networks in New Zealand, by month

Share of searches by month for Cloudflare, Akamai, Fastly. The figures are in the table below the chart.

View monthly share of searches table
MonthCloudflareAkamaiAmazon CloudFrontFastlyBunny.netCDN77KeyCDN
Oct 202588.6%3.5%4.3%2.8%0.44%0.11%0.22%
Nov 202595.6%1.4%1.6%1.1%0.16%0.05%0.05%
Dec 202594.5%2%1.9%1.1%0.31%0.08%0.08%
Jan 202691.2%3.6%2.8%1.6%0.56%0.11%0.11%
Feb 202690.9%2.9%3.1%2.4%0.45%0.11%0.11%
Mar 202692.2%3%2.3%2%0.37%0.09%0.09%
Apr 202693.5%2%2%2%0.31%0.08%0.08%
May 202693.5%2.5%2%1.6%0.23%0.08%0.08%
Jun 202694.6%1.7%1.7%1.7%0.26%0.06%0.06%
Jul 202694.6%1.6%2%1.3%0.23%0.08%0.08%
Aug 202694.8%1.7%1.9%1.3%0.19%0.06%0.06%
Sep 202694.3%2%1.9%1.3%0.25%0.13%0.06%

  1. 1.Cloudflare

    94.3%

    Held 1st. 14.8K estimated branded searches, 0% vs prior month. Share -0.5 points.

  2. 2.Akamai

    2%

    Moved from 3rd to 2nd. 320 estimated branded searches, +23.1% vs prior month. Share +0.4 points.

  3. 3.Amazon CloudFront

    1.9%

    Moved from 2nd to 3rd. 300 estimated branded searches, +3.4% vs prior month. Share +0.1 points.

  4. 4.Fastly

    1.3%

    Held 4th. 210 estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Bunny.net

    0.25%

    Held 5th. 40 estimated branded searches, +33.3% vs prior month. Share +0.1 points.

  6. 6.CDN77

    0.13%

    Held 6th. 20 estimated branded searches, +100% vs prior month. Share +0.1 points.

  7. 7.KeyCDN

    0.06%

    Held 7th. 10 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Fastly and its closest rivals

Every comparison with Fastly

3 comparisons

How has branded search demand for Fastly changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Fastly in New Zealand fell from 260 to 210.
  • Across the 12 months ending September 2026, Fastly’s share of searches among content delivery networks in New Zealand decreased from 2.8% to 1.3%.
  • Across the 12 months ending September 2026, Fastly’s share of searches among content delivery networks in New Zealand peaked at 2.8% in October 2025 and was lowest at 1.1% in December 2025.

How did search popularity change for New Zealand content delivery networks in September 2026?

6 changes

  1. In September 2026, Cloudflare lost share of searches among content delivery networks in New Zealand, from 94.8% to 94.3%.

  2. In September 2026, Akamai rose from 3rd to 2nd among content delivery networks in New Zealand.

  3. In September 2026, Amazon CloudFront fell from 2nd to 3rd among content delivery networks in New Zealand.

  4. Estimated monthly branded searches for CDN77 in New Zealand rose 100% over 12 measured months, from 10 to 20 in September 2026.

  5. Estimated monthly branded searches for KeyCDN in New Zealand fell 50% over 12 measured months, from 20 to 10 in September 2026.

  6. Estimated monthly branded searches for Fastly in New Zealand fell 19.2% over 12 measured months, from 260 to 210 in September 2026.

How are Fastly’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Fastly’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • fastly

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How the Brand Demand Index is measured

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