How popular isEscapade in search?
In August 2026, there were an estimated 200 branded searches for Escapade in New Zealand which is down 9.1% over the last 11 months. Escapade holds 5.7% estimated Share of Search among New Zealand auckland escape rooms and is ranked 3rd of 4 competitors for search popularity.
Escape Masters46.3%
Escape HQ46%
Escapade5.7%
Escapism2%
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Which auckland escape rooms compete with Escapade?
Share of Search by month for Escape Masters, Escape HQ, Escapade, Escapism. The figures are in the table below the chart.
View monthly share of search table
| Month | Escape Masters | Escape HQ | Escapade | Escapism |
|---|---|---|---|---|
| Oct 2025 | 71.4% | 17% | 7.8% | 3.9% |
| Nov 2025 | 63.5% | 29.2% | 5.3% | 2% |
| Dec 2025 | 62.1% | 31.6% | 3.9% | 2.4% |
| Jan 2026 | 58% | 33.9% | 4.7% | 3.4% |
| Feb 2026 | 61.9% | 30.8% | 4.5% | 2.8% |
| Mar 2026 | 65.8% | 27.1% | 5.3% | 1.9% |
| Apr 2026 | 58.8% | 33.2% | 5.1% | 2.8% |
| May 2026 | 54.9% | 37.4% | 4.3% | 3.4% |
| Jun 2026 | 59.7% | 31.9% | 6.1% | 2.2% |
| Jul 2026 | 57.2% | 32.7% | 7.3% | 2.8% |
| Aug 2026 | 46.3% | 46% | 5.7% | 2% |
| Sep 2026 | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 46.3% | 1.6K | -29.1% | -10.9 points | |
| 2, held 2nd | 46% | 1.6K | +23.1% | +13.2 points | |
| 3, held 3rd | 5.7% | 200 | -31% | -1.6 points | |
| 4, held 4th | 2% | 70 | -36.4% | -0.8 points |
46.3%
held 1st · 1.6K estimated branded searches · -29.1% vs prior month · -10.9 points
46%
held 2nd · 1.6K estimated branded searches · +23.1% vs prior month · +13.2 points
3.
Escapade5.7%
held 3rd · 200 estimated branded searches · -31% vs prior month · -1.6 points
4.
Escapism2%
held 4th · 70 estimated branded searches · -36.4% vs prior month · -0.8 points
Compare search popularity between Escapade and its closest rivals
How has branded search demand for Escapade changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Escapade in New Zealand fell from 220 to 200.
- Across the 11 months ending August 2026, Escapade’s estimated Share of Search among auckland escape rooms in New Zealand decreased from 7.8% to 5.7%.
- Across the 11 months ending August 2026, Escapade’s estimated Share of Search among auckland escape rooms in New Zealand peaked at 7.8% in October 2025 and was lowest at 3.9% in December 2025.
How did search popularity change for New Zealand auckland escape rooms in August 2026?
4 changes
In August 2026, Escape HQ gained estimated Share of Search among auckland escape rooms in New Zealand, from 32.7% to 46%.
In August 2026, Escape Masters lost estimated Share of Search among auckland escape rooms in New Zealand, from 57.2% to 46.3%.

In August 2026, Escapade lost estimated Share of Search among auckland escape rooms in New Zealand, from 7.3% to 5.7%.

In August 2026, Escapism lost estimated Share of Search among auckland escape rooms in New Zealand, from 2.8% to 2%.
How is Escapade measured?
Brandwave collects information about searches that people make online using Escapade’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
3 branded search terms
- escapade auckland
- escapade escape game
- escapade escape room
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Is Escapade your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.