Brandwave

How popular isCopy.ai?

In October 2026, people searched for Copy.ai by name about 30 times in New Zealand, a 66.7% decrease from the previous year. These searches made up 27.3% of all New Zealand AI marketing copy tool searches, placing Copy.ai second out of four tools. When we asked both ChatGPT and Google AI Overviews about AI marketing copy tools, Copy.ai appeared in four of the five answers and was the most recommended of the four.

Search and AI answers in October 2026

Copy.ai is the second most searched of 4 competitors and the most recommended in the AI answers we collected.

  1. AnywordShare of searches 45.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. Copy.aiShare of searches 27.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  3. WritesonicShare of searches 18.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  4. RytrShare of searches 9.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
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Top AI marketing copy tools in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Copy.ai was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Copy.ai is the most recommended of the four.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Copy.ai1st
  2. Writesonic2nd
  3. Anyword–
  4. Rytr–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Copy.ai4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Writesonic4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Anyword0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Rytr0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about AI marketing copy tools

5 answers

  • Asked ChatGPT

    “Which AI marketing copy tool should I use in New Zealand?”

    1. 1Writesonic

  • Asked ChatGPT

    “What are the best AI marketing copy tools in New Zealand?”

    1. 1Copy.ai
    2. 2Writesonic

  • Asked ChatGPT

    “What's the best AI marketing copy tool in New Zealand for marketing copy?”

    1. 1Copy.ai
    2. 2Writesonic

  • Searched Google, AI Overview

    “content writing ai”

    1. 1Writesonic
    2. 2Copy.ai

  • Searched Google, AI Overview

    “email copy generator”

    1. 1Copy.ai

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

How often do people search for Copy.ai compared with other New Zealand AI marketing copy tools?

Copy.ai against AI marketing copy tools in New Zealand, by month

Share of searches by month for Anyword, Copy.ai, Writesonic, Rytr. The figures are in the table below the chart.

View monthly share of searches table
MonthAnywordCopy.aiWritesonicRytr
Nov 20257.4%33.3%40.7%18.5%
Dec 20256.3%31.3%43.8%18.8%
Jan 20265%45%35%15%
Feb 20265.6%38.9%38.9%16.7%
Mar 20269.1%40.9%31.8%18.2%
Apr 202615%25%35%25%
May 20267.7%38.5%38.5%15.4%
Jun 20267.1%35.7%35.7%21.4%
Jul 20269.1%36.4%45.5%9.1%
Aug 202620%33.3%26.7%20%
Sep 202618.2%27.3%36.4%18.2%
Oct 202645.5%27.3%18.2%9.1%

  1. 1.Anyword

    45.5%

    Moved from 3rd to 1st. 50 estimated branded searches, +150% vs prior month. Share +27.3 points.

  2. 2.Copy.ai

    27.3%

    Held 2nd. 30 estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Writesonic

    18.2%

    Moved from 1st to 3rd. 20 estimated branded searches, -50% vs prior month. Share -18.2 points.

  4. 4.Rytr

    9.1%

    Held 4th. 10 estimated branded searches, -50% vs prior month. Share -9.1 points.

Compare popularity between Copy.ai and its closest rivals

Every comparison with Copy.ai

3 comparisons

How has branded search demand for Copy.ai changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for Copy.ai in New Zealand fell from 90 to 30.
  • Across the 12 months ending October 2026, Copy.ai’s share of searches among AI marketing copy tools in New Zealand decreased from 33.3% to 27.3%.
  • Across the 12 months ending October 2026, Copy.ai’s share of searches among AI marketing copy tools in New Zealand peaked at 45% in January 2026 and was lowest at 25% in April 2026.

How did search popularity change for New Zealand AI marketing copy tools in October 2026?

4 changes

  1. In October 2026, Anyword overtook Writesonic and Copy.ai to become the leader among AI marketing copy tools in New Zealand, with 45.5% of the searches.

  2. In October 2026, Writesonic lost share of searches among AI marketing copy tools in New Zealand, from 36.4% to 18.2%.

  3. In October 2026, Rytr lost share of searches among AI marketing copy tools in New Zealand, from 18.2% to 9.1%.

  4. Estimated monthly branded searches for Copy.ai in New Zealand fell 66.7% over 12 measured months, from 90 to 30 in October 2026.

How are Copy.ai’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Copy.ai’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • copy.ai

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How the Brand Demand Index is measured

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