Brandwave

How popular isCanstaff in search?

In August 2026, there were an estimated 840 branded searches for Canstaff in New Zealand which is up 10.5% over the last 11 months. Canstaff holds 37.7% estimated Share of Search among New Zealand timaru recruitment agencies and is ranked 2nd of 3 competitors for search popularity.

Share of Search, August 2026
  1. Stafford Recruitment52%
  2. Canstaff37.7%
  3. Personnel Placements10.3%
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Which timaru recruitment agencies compete with Canstaff?

Canstaff against timaru recruitment agencies in New Zealand, by month

Share of Search by month for Stafford Recruitment, Canstaff, Personnel Placements. The figures are in the table below the chart.

View monthly share of search table
MonthStafford RecruitmentCanstaffPersonnel Placements
Oct 202552.5%34.7%12.8%
Nov 202554%30.2%15.8%
Dec 202558.3%27.1%14.6%
Jan 202657.3%29.8%12.8%
Feb 202646.4%39.2%14.4%
Mar 202651.7%32.1%16.2%
Apr 202655.4%30.5%14.2%
May 202662.7%26.6%10.6%
Jun 202652.5%36.3%11.3%
Jul 202651.3%34.2%14.5%
Aug 202652%37.7%10.3%
Sep 2026———
  1. held 1st · 1.2K estimated branded searches · -0.85% vs prior month · +0.7 points

  2. 2.Canstaff

    37.7%

    held 2nd · 840 estimated branded searches · +7.7% vs prior month · +3.5 points

  3. held 3rd · 230 estimated branded searches · -30.3% vs prior month · -4.2 points

Compare search popularity between Canstaff and its closest rivals

How has branded search demand for Canstaff changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Canstaff in New Zealand rose from 760 to 840.
  • Across the 11 months ending August 2026, Canstaff’s estimated Share of Search among timaru recruitment agencies in New Zealand increased from 34.7% to 37.7%.
  • Across the 11 months ending August 2026, Canstaff’s estimated Share of Search among timaru recruitment agencies in New Zealand peaked at 39.2% in February 2026 and was lowest at 26.6% in May 2026.

How did search popularity change for New Zealand timaru recruitment agencies in August 2026?

  1. In August 2026, Canstaff gained estimated Share of Search among timaru recruitment agencies in New Zealand, from 34.2% to 37.7%.

  2. In August 2026, Stafford Recruitment gained estimated Share of Search among timaru recruitment agencies in New Zealand, from 51.3% to 52%.

  3. In August 2026, Personnel Placements lost estimated Share of Search among timaru recruitment agencies in New Zealand, from 14.5% to 10.3%.

How is Canstaff measured?

Brandwave collects information about searches that people make online using Canstaff’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

6 branded search terms

  • canstaff
  • canstaff jobs
  • canstaff new zealand
  • canstaff nz
  • canstaff recruitment
  • canstaff timaru

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How the Brand Demand Index is measured

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Is Canstaff your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.