Brandwave

How popular isbeehiiv in search?

In August 2026, there were an estimated 360 branded searches for beehiiv in New Zealand which is up 20% over the last 11 months. beehiiv holds 3.2% estimated Share of Search among New Zealand newsletter platforms and is ranked 2nd of 5 competitors for search popularity.

Share of Search, August 2026
  1. Substack94.4%
  2. beehiiv3.2%
  3. Buttondown1.2%
  4. Ghost0.63%
  5. Kit0.54%
beehiiv website (opens in a new tab)

Follow beehiiv and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which newsletter platforms compete with beehiiv?

beehiiv against newsletter platforms in New Zealand, by month

Share of Search by month for Substack, beehiiv. The figures are in the table below the chart.

View monthly share of search table
MonthSubstackbeehiivButtondownGhostKit
Oct 202591.2%3.7%1.1%1.2%2.7%
Nov 202591.6%3.8%1.1%1.1%2.3%
Dec 202591.9%3.6%1.4%1.2%1.9%
Jan 202694.5%2.5%0.71%0.71%1.6%
Feb 202693.5%3.1%0.87%1.1%1.4%
Mar 202694.2%3%0.88%0.88%1.1%
Apr 202693.6%3.6%0.95%0.95%0.86%
May 202693.5%3.6%1.2%0.96%0.7%
Jun 202694.1%3.1%1.1%0.71%1.1%
Jul 202693.8%3.2%1.3%0.86%0.86%
Aug 202694.4%3.2%1.2%0.63%0.54%
Sep 2026—————

  1. 1.Substack

    94.4%

    held 1st · 10.5K estimated branded searches · +20.6% vs prior month · +0.7 points

  2. 2.beehiiv

    3.2%

    held 2nd · 360 estimated branded searches · +20% vs prior month · 0 points

  3. 3.Buttondown

    1.2%

    held 3rd · 130 estimated branded searches · +8.3% vs prior month · -0.1 points

  4. 4.Ghost

    0.63%

    held 4th · 70 estimated branded searches · -12.5% vs prior month · -0.2 points

  5. 5.Kit

    0.54%

    held 5th · 60 estimated branded searches · -25% vs prior month · -0.3 points

Compare search popularity between beehiiv and its closest rivals

How has branded search demand for beehiiv changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for beehiiv in New Zealand rose from 300 to 360.
  • Across the 11 months ending August 2026, beehiiv’s estimated Share of Search among newsletter platforms in New Zealand decreased from 3.7% to 3.2%.
  • Across the 11 months ending August 2026, beehiiv’s estimated Share of Search among newsletter platforms in New Zealand peaked at 3.8% in November 2025 and was lowest at 2.5% in January 2026.

How did search popularity change for New Zealand newsletter platforms in August 2026?

  1. In August 2026, Substack gained estimated Share of Search among newsletter platforms in New Zealand, from 93.8% to 94.4%.

  2. Estimated monthly branded searches for Buttondown in New Zealand rose 44.4% over 11 measured months, from 90 to 130 in August 2026.

  3. Estimated monthly branded searches for beehiiv in New Zealand rose 20% over 11 measured months, from 300 to 360 in August 2026.

  4. Estimated monthly branded searches for Kit in New Zealand fell 72.7% over 11 measured months, from 220 to 60 in August 2026.

  5. Estimated monthly branded searches for Ghost in New Zealand fell 30% over 11 measured months, from 100 to 70 in August 2026.

How is beehiiv measured?

Brandwave collects information about searches that people make online using beehiiv’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

3 branded search terms

  • beehiiv
  • beehiiv com
  • beehiiv newsletter

Do you work for beehiiv? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is beehiiv your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start your marketing record