Luvme vs UNice:Which is more popular?
In October 2026, Luvme had more branded searches than UNice among wig brands worldwide. Luvme had about 246,000 branded searches, while UNice had 135,000. Luvme made up 48.4% of all wig brand searches we track, and UNice accounted for 26.5%. When we asked ChatGPT and Google AI Overviews about wig brands, Luvme and UNice each appeared in four of the five answers. Luvme was mentioned before UNice in three out of four answers.
Who do people search for more?
Luvme, about 82% more searches than UNice
Who does AI mention more?
Both were mentioned in 4 of 5 answers.
Who does AI recommend more?
Luvme, named ahead of UNice in 3 of 4 answers
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Top wig brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Luvme and UNice were each mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Luvme was listed before UNice in three out of four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Luvme1st
UNice2nd
Jon Renau3rd
Ellen Wille4th
Raquel Welch5th
Hairvivi6th
Wigs.com7th
Arda Wigs–
Beautyforever–
Nadula–- +3 more
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Luvme4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- UNice4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Jon Renau3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Ellen Wille2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Hairvivi1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Raquel Welch1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Wigs.com1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Arda Wigs0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Beautyforever0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Nadula0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about wig brands
5 answers
Asked ChatGPT
“What are the best wig brands?”
Asked ChatGPT
“Where should I buy a human hair wig online?”
Asked ChatGPT
“What's the best wig for beginners?”
Searched Google, AI Overview
“human hair wigs”
Searched Google, AI Overview
“best wigs”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 27, 2026.
Is Luvme or UNice more popular in search?
This chart shows how often people search Google for Luvme and UNice by name. Each line represents a brand's share of searches for all 13 wig brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Luvme, UNice. The figures are in the table below the chart.
View monthly share of searches table
| Month | Luvme | UNice | Hairvivi | Raquel Welch | Wigs.com | Arda Wigs | Beautyforever | Nadula | West Kiss | Asteria Hair | Jon Renau | Ellen Wille | Rene of Paris |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 56.2% | 20.5% | 6.2% | 4.1% | 1.5% | 1.5% | 1.5% | 1.5% | 2.8% | 1.5% | 1.2% | 1% | 0.45% |
| Dec 2025 | 51.3% | 22.9% | 6.9% | 4.6% | 1.7% | 1.4% | 2.1% | 1.7% | 2.5% | 1.7% | 1.7% | 1.1% | 0.4% |
| Jan 2026 | 50.1% | 22.4% | 6.7% | 5.5% | 2% | 1.6% | 2% | 1.3% | 3% | 1.6% | 1.6% | 1.3% | 0.59% |
| Feb 2026 | 51.4% | 23% | 5.7% | 5.7% | 1.7% | 1.7% | 1.7% | 1.4% | 2.5% | 1.7% | 1.4% | 1.1% | 1.1% |
| Mar 2026 | 46.6% | 25.6% | 7.7% | 5.1% | 1.9% | 1.5% | 1.9% | 1.5% | 2.8% | 1.9% | 1.3% | 1.3% | 1% |
| Apr 2026 | 51.4% | 23% | 6.9% | 4.6% | 2.1% | 1.7% | 1.7% | 1.4% | 2.1% | 1.7% | 1.4% | 1.4% | 0.75% |
| May 2026 | 52% | 23.3% | 5.7% | 4.7% | 2.1% | 1.7% | 1.7% | 1.4% | 2.1% | 1.7% | 1.4% | 1.4% | 0.76% |
| Jun 2026 | 53.9% | 24.1% | 4.9% | 4% | 2.2% | 1.8% | 1.8% | 1.2% | 1.8% | 1.4% | 1.2% | 1.2% | 0.64% |
| Jul 2026 | 53% | 23.7% | 5.8% | 3.9% | 2.1% | 1.7% | 1.7% | 1.2% | 1.7% | 1.7% | 1.4% | 1.2% | 0.63% |
| Aug 2026 | 57.4% | 21% | 6.3% | 3.4% | 1.9% | 1.5% | 1.5% | 1% | 1.5% | 1.5% | 1.3% | 1% | 0.55% |
| Sep 2026 | 56.3% | 20.6% | 6.2% | 5.1% | 2.3% | 1.5% | 1.5% | 1% | 1.5% | 1.2% | 1.2% | 1% | 0.54% |
| Oct 2026 | 48.4% | 26.5% | 6.5% | 5.3% | 2.4% | 1.6% | 1.6% | 1.6% | 1.6% | 1.3% | 1.3% | 1.1% | 0.86% |
How has branded search for Luvme and UNice changed worldwide over the last 12 months?
3 findings
- Luvme was ahead of UNice in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Luvme’s share of searches among wig brands worldwide moved from 56.2% to 48.4%, and its estimated monthly branded searches moved from 301K to 246K.
- Across the 12 months ending October 2026, UNice’s share of searches among wig brands worldwide moved from 20.5% to 26.5%, and its estimated monthly branded searches moved from 110K to 135K.
How did search popularity change for wig brands worldwide in October 2026?
2 changes
In October 2026, UNice gained share of searches among wig brands worldwide, from 20.6% to 26.5%.
In October 2026, Luvme lost share of searches among wig brands worldwide, from 56.3% to 48.4%.
How are Luvme’s and UNice’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Luvme’s and UNice’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among wig brands
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