Brandwave

Blissy vs Slip:Which is searched more?

In September 2026, Blissy had more branded searches than Slip among silk pillowcase brands worldwide. Blissy had about 45,200 branded searches, while Slip had 6,600. Blissy made up 69.2% of all silk pillowcase brand searches we track, and Slip accounted for 10.1%. These are worldwide searches for English-language branded terms.

Share of searches among silk pillowcase brands worldwide in September 2026Is Blissy or Slip more popular in search?
Blissy69.2%45.2K searches
vs
Slip10.1%6.6K searches

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Is Blissy or Slip more popular in search?

Compare the brands people buy silk pillowcases from. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Blissy and Slip among silk pillowcase brands worldwide, by month

Share of searches by month for Blissy, Slip. The figures are in the table below the chart.

View monthly share of searches table
MonthBlissySlipKitschFishers FineryQuinceMulberry Park SilksLilySilkZimaSilkBrooklinenAlaska Bear
Oct 202577.6%8.5%3.7%3.1%2.1%1.3%1.3%1.3%0.76%0.34%
Nov 202575%9.2%5%3.3%3.3%0.99%0.99%0.81%1.2%0.2%
Dec 202571.7%9.6%6.4%4.3%2.3%1.3%1.9%0.85%1.3%0.26%
Jan 202666.7%13.4%4.9%4%4.9%1.8%1.4%1.4%1.1%0.35%
Feb 202658.3%23.3%5.7%3.1%3.1%1.3%1.1%1.3%2.5%0.34%
Mar 202667.8%13.1%5.8%3.8%3.2%2.1%1.2%1.7%0.78%0.42%
Apr 202664.6%15.3%6.8%3.7%3.7%2%1.4%1.5%0.74%0.32%
May 202658.9%13.9%13.9%3.4%4.1%1.8%1.4%1.4%0.83%0.37%
Jun 202655.3%12.1%18.1%3.6%5.4%1.5%1.3%1.5%0.88%0.39%
Jul 202649.7%11.7%21.5%2.8%9.6%1.2%1%1.2%0.85%0.31%
Aug 202658.5%8.5%15.7%3.8%8.5%1.7%1.1%1.3%0.62%0.27%
Sep 202669.2%10.1%8.3%3.7%3.7%1.5%1.3%1.3%0.6%0.26%

How has the Blissy and Slip comparison changed over the last 12 months?

3 findings
  • Blissy was ahead of Slip in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Blissy’s share of searches among silk pillowcase brands worldwide moved from 77.6% to 69.2%, and its estimated monthly branded searches moved from 60.2K to 45.2K.
  • Across the 12 months ending September 2026, Slip’s share of searches among silk pillowcase brands worldwide moved from 8.5% to 10.1%, and its estimated monthly branded searches held steady at 6.6K.

How did search popularity change for silk pillowcase brands worldwide in September 2026?

2 changes
  1. In September 2026, Slip overtook Kitsch and Quince to rank 2nd among silk pillowcase brands worldwide, with 10.1% of the searches.

  2. In September 2026, Blissy gained share of searches among silk pillowcase brands worldwide, from 58.5% to 69.2%.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Blissy’s and Slip’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Blissy

2 branded search terms

  • blissy
  • blissy pillowcase

Slip

1 branded search term

  • slip silk pillowcase

How the Brand Demand Index is measured

Other head-to-heads among silk pillowcase brands

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