Brandwave

WorldRemit vs Zelle:Which is more popular?

In September 2026, Zelle had more branded searches than WorldRemit among money transfer services worldwide. Zelle had about 823,000 branded searches, while WorldRemit had 40,500. Zelle made up 1.9% of all money transfer service searches we track, and WorldRemit accounted for 0.09%. When we asked ChatGPT and Google AI Overviews about money transfer services, Zelle appeared in three of the five answers and WorldRemit in none.

Among money transfer services worldwide in September 2026

Who do people search for more?

Zelle, about 20 searches for every 1 for WorldRemit

Zelle 823K searchesWorldRemit 40.5K searches

Who does AI mention more?

Zelle, mentioned in 3 of 5 answers, WorldRemit in 0

Zelle in 3 of 5WorldRemit in 0 of 5

Who does AI recommend more?

Zelle, the only one of the two named

Zelle first in 3WorldRemit never named

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Top money transfer services in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Zelle was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. WorldRemit did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Wise1st
  2. Zelle2nd
  3. Remitly3rd
  4. Western Union4th
  5. Venmo5th
  6. PayPal6th
  7. Cash App6th
  8. MoneyGram8th
  9. OFX9th
  10. +2 more
  11. WorldRemit–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Western Union5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Wise5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Remitly4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • PayPal3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Venmo3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Zelle3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • MoneyGram2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Cash App2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • OFX2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • WorldRemit0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+2 more

See every answer about money transfer services

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Is WorldRemit or Zelle more popular in search?

This chart shows how often people search Google for WorldRemit and Zelle by name. Each line represents a brand's share of searches for all 12 money transfer services we track, month by month, from English-language searches worldwide.

WorldRemit and Zelle among money transfer services worldwide, by month

Share of searches by month for Zelle, WorldRemit. The figures are in the table below the chart.

View monthly share of searches table
MonthPayPalWestern UnionRevolutMoneyGramCash AppVenmoRemitlyZelleWiseXeOFXWorldRemit
Oct 202551.5%18.9%8%7.5%3.8%3.8%2.5%2.1%1.2%0.51%0.1%0.15%
Nov 202552.6%19.3%6.8%7.6%3.9%3.2%2.6%2.1%1.2%0.52%0.1%0.13%
Dec 202549.7%22.2%6.4%8.8%3%3.7%2.4%2%1.2%0.49%0.1%0.15%
Jan 202649.1%21.9%7.6%8.5%3.6%3%2.4%2%1.3%0.48%0.1%0.12%
Feb 202644.7%24.3%7%9.5%4%4%2.2%2.2%1.2%0.54%0.11%0.13%
Mar 202644.1%24%8.4%9.5%4%3.2%2.6%2.2%1.3%0.53%0.11%0.13%
Apr 202645.6%24.8%7.2%7.9%4.1%3.3%2.7%2.2%1.4%0.55%0.09%0.11%
May 202644.9%24.5%8.5%7.8%4%3.3%2.7%2.2%1.3%0.54%0.09%0.11%
Jun 202647.6%21.3%9%8.3%3.5%3.5%2.3%2.3%1.4%0.57%0.12%0.12%
Jul 202645.6%24.8%8.7%7.9%3.4%3.4%2.2%1.8%1.3%0.55%0.11%0.09%
Aug 202644.4%24.1%8.5%9.3%4%3.3%2.7%1.8%1.4%0.44%0.09%0.09%
Sep 202646.6%20.9%10.7%8.1%3.4%3.4%2.8%1.9%1.4%0.56%0.11%0.09%

How has the WorldRemit and Zelle comparison changed over the last 12 months?

3 findings
  • Zelle was ahead of WorldRemit in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, WorldRemit’s share of searches among money transfer services worldwide moved from 0.15% to 0.09%, and its estimated monthly branded searches moved from 74K to 40.5K.
  • Across the 12 months ending September 2026, Zelle’s share of searches among money transfer services worldwide moved from 2.1% to 1.9%, and its estimated monthly branded searches moved from 1M to 823K.

How did search popularity change for money transfer services worldwide in September 2026?

2 changes

  1. Estimated monthly branded searches for WorldRemit worldwide fell 45.3% over 12 measured months, from 74K to 40.5K in September 2026.

  2. Estimated monthly branded searches for Zelle worldwide fell 17.7% over 12 measured months, from 1M to 823K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using WorldRemit’s and Zelle’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

WorldRemit

1 branded search term

  • worldremit

Zelle

1 branded search term

  • zelle

How the Brand Demand Index is measured

Other head-to-heads among money transfer services

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