Brandwave

Wedderspoon vs WildCape:Which is searched more?

In September 2026, Wedderspoon had more branded searches than WildCape among manuka honey brands worldwide. Wedderspoon had about 2,400 branded searches, while WildCape had 140. Wedderspoon made up 8.3% of all manuka honey brand searches we track, and WildCape accounted for 0.48%. These are worldwide searches for English-language branded terms.

Share of searches among manuka honey brands worldwide in September 2026Is Wedderspoon or WildCape more popular in search?
Wedderspoon8.3%2.4K searches
vs
WildCape0.48%140 searches

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Is Wedderspoon or WildCape more popular in search?

Compare the manuka honey brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Wedderspoon and WildCape among manuka honey brands worldwide, by month

Share of searches by month for Wedderspoon, WildCape. The figures are in the table below the chart.

View monthly share of searches table
MonthComvitaManuka HealthManukoraArataki HoneyWedderspoonWildCapeBarnes Honey
Oct 202531.5%38.6%14.1%7.6%7.6%0.44%0.23%
Nov 202536%29.4%19.7%7.1%7%0.34%0.41%
Dec 202529.5%36.1%16.1%8.8%8.8%0.34%0.27%
Jan 202631.5%31.5%17.2%9.4%9.4%0.44%0.68%
Feb 202633.9%33.9%15.1%8.2%8.1%0.31%0.39%
Mar 202627.4%40.9%14.9%8%8%0.47%0.25%
Apr 202632.2%32.2%17.5%9.5%7.8%0.55%0.29%
May 202626.8%40.1%17.9%7.9%6.5%0.3%0.46%
Jun 202636.7%30%16.3%9%7%0.63%0.41%
Jul 202636.4%29.8%16.2%10.7%5.9%0.63%0.33%
Aug 202632.6%26.6%21.7%11.9%6.3%0.56%0.36%
Sep 202634.2%28%18.6%10%8.3%0.48%0.38%

How has the Wedderspoon and WildCape comparison changed over the last 12 months?

3 findings
  • Wedderspoon was ahead of WildCape in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Wedderspoon’s share of searches among manuka honey brands worldwide moved from 7.6% to 8.3%, and its estimated monthly branded searches moved from 2.9K to 2.4K.
  • Across the 12 months ending September 2026, WildCape’s share of searches among manuka honey brands worldwide moved from 0.44% to 0.48%, and its estimated monthly branded searches moved from 170 to 140.

How did search popularity change for manuka honey brands worldwide in September 2026?

2 changes
  1. In September 2026, Wedderspoon gained share of searches among manuka honey brands worldwide, from 6.3% to 8.3%.

  2. Estimated monthly branded searches for WildCape worldwide fell 17.6% over 12 measured months, from 170 to 140 in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Wedderspoon’s and WildCape’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Wedderspoon

1 branded search term

  • wedderspoon

WildCape

1 branded search term

  • wildcape

How the Brand Demand Index is measured

Other head-to-heads among manuka honey brands

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