Brandwave

Volvo vs Zeekr:Which is more popular?

In September 2026, Volvo had more branded searches than Zeekr among car brands worldwide. Volvo had about 2.7 million branded searches, while Zeekr had 1.2 million. Volvo made up 1.4% of all car brand searches we track, and Zeekr accounted for 0.64%. When we asked ChatGPT and Google AI Overviews about car brands, Volvo appeared in two of the five answers and Zeekr in none.

Among car brands worldwide in September 2026

Who do people search for more?

Volvo, about 2 searches for every 1 for Zeekr

Volvo 2.7M searchesZeekr 1.2M searches

Who does AI mention more?

Volvo, mentioned in 2 of 5 answers, Zeekr in 0

Volvo in 2 of 5Zeekr in 0 of 5

Who does AI recommend more?

Volvo, the only one of the two named

Volvo first in 2Zeekr never named

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Top car brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Volvo was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Zeekr did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Toyota1st
  2. Honda2nd
  3. Mazda3rd
  4. Hyundai4th
  5. BMW5th
  6. Tesla6th
  7. Ford7th
  8. Porsche8th
  9. +6 more
  10. Volvo15th
  11. +1 more
  12. Zeekr–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Honda5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Toyota5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Hyundai4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Mazda4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Tesla3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • BMW2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Kia2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Porsche2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Volvo2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Zeekr0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+7 more

See every answer about car brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Is Volvo or Zeekr more popular in search?

This chart shows how often people search Google for Volvo and Zeekr by name. Each line represents a brand's share of searches for all 85 car brands we track, month by month, from English-language searches worldwide.

Volvo and Zeekr among car brands worldwide, by month

Share of searches by month for Volvo, Zeekr. The figures are in the table below the chart.

View monthly share of searches table
MonthHondaToyotaBMWTeslaVolkswagenMercedes-BenzBYDHyundaiKiaPorscheAudiFordLamborghiniFerrariMazdaVolvoZeekr
Oct 20255.7%5.4%5.4%4.4%4.4%5%3%3.6%2.4%3%2.4%2.4%2.4%2%1.6%1.3%0.33%
Nov 20255.8%5.8%4.7%3.9%4.7%5.3%3.2%3.9%2.1%3.2%2.1%2.6%2.1%1.7%1.7%1.4%0.35%
Dec 20256%5.9%4.9%4%4.9%5.4%2.7%3.3%2.2%3.3%2.2%2.7%2.2%1.8%1.8%1.5%0.36%
Jan 20265.8%6.5%5.3%3.6%4.4%4.9%3.6%3.6%2.4%2.9%2.4%2.4%2%1.6%2%1.6%0.48%
Feb 20266.2%6.1%5%4.1%5%4.6%3.4%3.4%2.7%2.7%2.7%2.2%2.2%1.8%1.8%1.5%0.45%
Mar 20265.9%5.5%5.5%3.7%4.5%5%3.7%3.7%2.5%3%2.5%2.5%2%1.6%1.6%1.3%0.49%
Apr 20266.1%5.6%4.6%4.6%4.6%5.2%3.8%3.1%2.5%3.1%2.1%2.1%2.1%1.7%1.7%1.4%0.62%
May 20266.2%5.7%4.7%3.8%4.7%5.2%3.8%3.1%2.6%3.1%2.1%2.1%2.1%2.1%1.7%1.4%0.62%
Jun 20266.3%6.2%5.1%4.2%4.2%4.7%3.4%3.4%2.3%2.8%2.3%2.3%2.3%1.9%1.9%1.3%0.56%
Jul 20266.3%6.2%5.1%4.2%5.1%4.7%3.4%3.4%2.3%2.8%2.3%2.3%1.9%1.5%1.9%1.2%0.56%
Aug 20266.1%5.9%4.9%4%4.9%4.5%3.3%3.3%2.7%2.7%2.2%2.2%2.2%1.8%1.8%1.5%0.65%
Sep 20265.9%5.9%4.8%4.8%4.8%4.4%3.9%3.2%2.6%2.6%2.2%2.2%2.2%1.8%1.8%1.4%0.64%

How has the Volvo and Zeekr comparison changed over the last 12 months?

3 findings
  • Volvo was ahead of Zeekr in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Volvo’s share of searches among car brands worldwide moved from 1.3% to 1.4%, and its estimated monthly branded searches held steady at 2.7M.
  • Across the 12 months ending September 2026, Zeekr’s share of searches among car brands worldwide moved from 0.33% to 0.64%, and its estimated monthly branded searches moved from 673K to 1.2M.

How did search popularity change for car brands worldwide in September 2026?

1 change
  1. Estimated monthly branded searches for Zeekr worldwide rose 81.3% over 12 measured months, from 673K to 1.2M in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Volvo’s and Zeekr’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Volvo

1 branded search term

  • volvo

Zeekr

1 branded search term

  • zeekr

How the Brand Demand Index is measured

Other head-to-heads among car brands

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