Brandwave

Village Marketing vs Viral Nation:Which is searched more?

In September 2026, Viral Nation had more branded searches than Village Marketing among creator representation agencies worldwide. Viral Nation had about 6,600 branded searches, while Village Marketing had 320. Viral Nation made up 22.3% of all creator representation agency searches we track, and Village Marketing accounted for 1.1%. These are worldwide searches for English-language branded terms.

Share of searches among creator representation agencies worldwide in September 2026Is Village Marketing or Viral Nation more popular in search?
Village Marketing1.1%320 searches
vs
Viral Nation22.3%6.6K searches

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Is Village Marketing or Viral Nation more popular in search?

Compare the agencies that manage creator careers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Village Marketing and Viral Nation among creator representation agencies worldwide, by month

Share of searches by month for Viral Nation, Village Marketing. The figures are in the table below the chart.

View monthly share of searches table
MonthStudio71Viral NationNight MediaUnderscore TalentWhalarDigital Brand ArchitectsSelect Management GroupVillage MarketingGleam Futures
Oct 202531.4%20.9%20.9%9.2%7.6%5.1%2.3%1.5%1%
Nov 202531%25.2%16.8%9.2%7.3%5%2.3%1.8%1.5%
Dec 202536.9%24.6%13.4%8.9%6%4.8%2.7%1.5%1.2%
Jan 202633.9%27.8%12.3%10.1%5.3%5.3%2.8%1.3%1.1%
Feb 202632.5%26.6%14.4%9.5%6.2%5.3%2.9%1.3%1.3%
Mar 202633.2%22.2%18.1%8%6.6%6.6%2.4%1.6%1.3%
Apr 202640.1%22%11.9%9.8%6.5%5.1%2%1.6%1.1%
May 202637%24.8%13.4%8.9%7.3%4%2.2%1.5%0.98%
Jun 202642.9%19.2%6.9%6.9%15.6%4.5%2.4%0.92%0.76%
Jul 202638.7%21.1%9.3%11.5%9.3%5.1%2.8%1.2%1%
Aug 202642.7%19%8.4%10.4%8.4%5.5%3.8%1.1%0.75%
Sep 202640.8%22.3%9.8%9.8%8.1%4.4%3%1.1%0.88%

How has the Village Marketing and Viral Nation comparison changed over the last 12 months?

3 findings

How did search popularity change for creator representation agencies worldwide in September 2026?

2 changes
  1. In September 2026, Viral Nation gained share of searches among creator representation agencies worldwide, from 19% to 22.3%.

  2. Estimated monthly branded searches for Village Marketing worldwide fell 33.3% over 12 measured months, from 480 to 320 in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Village Marketing’s and Viral Nation’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Village Marketing

1 branded search term

  • village marketing

Viral Nation

1 branded search term

  • viral nation

How the Brand Demand Index is measured

Other head-to-heads among creator representation agencies

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.