Vanguard vs Wealthbox:Which is searched more?
In September 2026, Vanguard had more branded searches than Wealthbox among wealth management platforms worldwide. Vanguard had about 18,100 branded searches, while Wealthbox had 12,100. Vanguard made up 0.51% of all wealth management platform searches we track, and Wealthbox accounted for 0.34%. These are worldwide searches for English-language branded terms.
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Is Vanguard or Wealthbox more popular in search?
Compare the platforms advisers manage portfolios on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Vanguard, Wealthbox. The figures are in the table below the chart.
View monthly share of searches table
| Month | Charles Schwab | Betterment | Addepar | Vanguard | Envestnet | Wealthbox | Orion |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 94.7% | 3.1% | 0.94% | 0.63% | 0.28% | 0.28% | 0.07% |
| Nov 2025 | 94.7% | 3.1% | 0.94% | 0.63% | 0.28% | 0.28% | 0.05% |
| Dec 2025 | 94.9% | 3.1% | 0.77% | 0.63% | 0.28% | 0.28% | 0.07% |
| Jan 2026 | 94.3% | 3.8% | 0.76% | 0.62% | 0.23% | 0.23% | 0.07% |
| Feb 2026 | 94.3% | 3.8% | 0.76% | 0.62% | 0.28% | 0.23% | 0.06% |
| Mar 2026 | 94% | 3.8% | 0.93% | 0.62% | 0.28% | 0.28% | 0.06% |
| Apr 2026 | 94.3% | 3.8% | 0.76% | 0.62% | 0.28% | 0.23% | 0.06% |
| May 2026 | 95.5% | 2.6% | 0.94% | 0.52% | 0.23% | 0.23% | 0.06% |
| Jun 2026 | 95.4% | 2.6% | 0.94% | 0.52% | 0.23% | 0.28% | 0.06% |
| Jul 2026 | 94.8% | 3.1% | 0.94% | 0.51% | 0.28% | 0.28% | 0.05% |
| Aug 2026 | 94.8% | 3.1% | 0.94% | 0.51% | 0.34% | 0.28% | 0.07% |
| Sep 2026 | 94.7% | 3.1% | 0.94% | 0.51% | 0.34% | 0.34% | 0.05% |
How has the Vanguard and Wealthbox comparison changed over the last 12 months?
3 findings
- Vanguard was ahead of Wealthbox in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Vanguard’s share of searches among wealth management platforms worldwide moved from 0.63% to 0.51%, and its estimated monthly branded searches moved from 27.1K to 18.1K.
- Across the 12 months ending September 2026, Wealthbox’s share of searches among wealth management platforms worldwide moved from 0.28% to 0.34%, and its estimated monthly branded searches held steady at 12.1K.
How did search popularity change for wealth management platforms worldwide in September 2026?
1 change
Estimated monthly branded searches for Vanguard worldwide fell 33.2% over 12 measured months, from 27.1K to 18.1K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Vanguard’s and Wealthbox’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among wealth management platforms
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