UKG vs Workday Workforce Management:Which is more popular?

Name: UKG vs Workday Workforce Management: Which is searched more?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, UKG had more branded searches than Workday Workforce Management among workforce management platforms worldwide. UKG had about 450,000 branded searches, while Workday Workforce Management had 210. UKG made up 63.3% of all workforce management platform searches we track, and Workday Workforce Management accounted for 0.03%. When we asked ChatGPT and Google AI Overviews about workforce management platforms, UKG appeared in three of the five answers and Workday Workforce Management in two. UKG was mentioned before Workday Workforce Management in every answer that named either.

Among workforce management platforms worldwide in September 2026

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Top workforce management platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, UKG was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Workday Workforce Management was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. UKG was listed before Workday Workforce Management in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Deputy	Named in 3 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	4 of 5
UKG	Named in 3 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	3 of 5
When I Work	Named in 1 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	2 of 5
7shifts	Named in 1 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	2 of 5
Workday Workforce Management	Named in 2 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	2 of 5
Planday	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Sling	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5

Deputy4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
UKG3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
When I Work2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
7shifts2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Workday Workforce Management2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Planday0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Sling0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about workforce management platforms

5 answers

Asked ChatGPT
“Which workforce management platform should I use?”
Asked ChatGPT
“What are the best workforce management platforms?”
Asked ChatGPT
“What's the best workforce management platform for hourly teams?”
1. 1Deputy
2. 27shifts
3. 3When I Work
4. 4UKG
Searched Google, AI Overview
“employee scheduling software”
1. 1Deputy
2. 2When I Work
3. 37shifts
Searched Google, AI Overview
“time tracking software”

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is UKG or Workday Workforce Management more popular in search?

This chart shows how often people search Google for UKG and Workday Workforce Management by name. Each line represents a brand's share of searches for all seven workforce management platforms we track, month by month, from English-language searches worldwide.

UKG and Workday Workforce Management among workforce management platforms worldwide, by month

Month	UKG	When I Work	7shifts	Planday	Sling	Deputy	Workday Workforce Management
Oct 2025	60%	22%	12.1%	5.4%	0.34%	0.13%	0.03%
Nov 2025	64.8%	19.4%	10.7%	4.8%	0.19%	0.11%	0.02%
Dec 2025	60.7%	22.3%	12.2%	4.5%	0.15%	0.11%	0.02%
Jan 2026	64.8%	19.4%	10.7%	4.8%	0.18%	0.11%	0.02%
Feb 2026	64.9%	19.4%	10.7%	4.8%	0.18%	0.11%	0.03%
Mar 2026	64.7%	19.4%	10.6%	4.8%	0.39%	0.14%	0.03%
Apr 2026	64.8%	19.4%	10.7%	4.8%	0.22%	0.11%	0.02%
May 2026	56.1%	20.6%	13.8%	5%	0.25%	4.2%	0.07%
Jun 2026	57.6%	21.1%	11.6%	5.2%	0.16%	4.3%	0.05%
Jul 2026	63.3%	18.9%	12.7%	4.7%	0.17%	0.11%	0.04%
Aug 2026	64.8%	19.5%	10.7%	4.8%	0.16%	0.09%	0.02%
Sep 2026	63.3%	19%	12.7%	4.7%	0.14%	0.09%	0.03%

How has the UKG and Workday Workforce Management comparison changed over the last 12 months?

3 findings

UKG was ahead of Workday Workforce Management in every measured month of the 12 months ending September 2026.
Across the 12 months ending September 2026, UKG’s share of searches among workforce management platforms worldwide moved from 60% to 63.3%, and its estimated monthly branded searches moved from 368K to 450K.
Across the 12 months ending September 2026, Workday Workforce Management’s share of searches among workforce management platforms worldwide held steady at 0.03%, and its estimated monthly branded searches moved from 170 to 210.

How did search popularity change for workforce management platforms worldwide in September 2026?

2 changes

In September 2026, UKG lost share of searches among workforce management platforms worldwide, from 64.8% to 63.3%.
Estimated monthly branded searches for Workday Workforce Management worldwide rose 23.5% over 12 measured months, from 170 to 210 in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using UKG’s and Workday Workforce Management’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.