Brandwave

Tropic vs Zip:Which is more popular by branded search?

In August 2026, Zip had more branded searches than Tropic among procurement intake platforms worldwide. Zip was estimated to have 3K branded searches compared to Tropic’s 360, and held a 1.6% Share of Search versus Tropic’s 0.19%. Worldwide · English terms: these are worldwide searches for English-language branded terms.

Share of Search among procurement intake platforms worldwide in August 2026Which is more popular in search, Tropic or Zip?
Tropic0.19%360 searches
vs
Zip1.6%3K searches

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Which is more popular in search, Tropic or Zip?

Compare services and tools used to coordinate purchase requests and procurement approvals. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Tropic and Zip among procurement intake platforms worldwide, by month

Share of Search by month for Zip, Tropic. The figures are in the table below the chart.

View monthly share of search table
MonthCoupaProcurifyPrecoroZipTropic
Oct 202592.3%3.6%2.9%1.1%0.11%
Nov 202592.1%3.5%2.9%1.3%0.13%
Dec 202592.3%3.6%3%1.1%0.11%
Jan 202691.3%4.3%2.9%1.3%0.16%
Feb 202691.3%4.3%2.9%1.3%0.16%
Mar 202692.2%3.6%3%1.1%0.13%
Apr 202692.7%3.6%2.4%1.1%0.13%
May 202692.1%3.5%2.9%1.3%0.15%
Jun 202693.1%3%2.4%1.3%0.16%
Jul 202691.1%4.3%2.9%1.6%0.13%
Aug 202691.6%4.3%2.4%1.6%0.19%
Sep 2026—————

How has the Tropic and Zip comparison changed over the last 12 months?

  • Zip was ahead of Tropic in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Tropic’s estimated Share of Search among procurement intake platforms worldwide moved from 0.11% to 0.19%, and its estimated monthly branded searches moved from 260 to 360.
  • Across the 11 months ending August 2026, Zip’s estimated Share of Search among procurement intake platforms worldwide moved from 1.1% to 1.6%, and its estimated monthly branded searches moved from 2.5K to 3K.

How did search popularity change for procurement intake platforms worldwide in August 2026?

  1. Estimated monthly branded searches for Tropic worldwide rose 38.5% over 11 measured months, from 260 to 360 in August 2026.

  2. Estimated monthly branded searches for Zip worldwide rose 20.1% over 11 measured months, from 2.5K to 3K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Tropic’s and Zip’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Tropic

2 branded search terms

  • tropic procurement
  • tropicapp io

Zip

3 branded search terms

  • procurement zip
  • zip procurement
  • ziphq com

How the Brand Demand Index is measured

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