Brandwave

How popular isTropic in search?

In August 2026, there were an estimated 360 branded searches for Tropic worldwide which is up 38.5% over the last 11 months. Tropic holds 0.19% estimated Share of Search among procurement intake platforms worldwide and is ranked 5th of 5 competitors for search popularity. Worldwide · English terms: these are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Coupa91.6%
  2. Procurify4.3%
  3. Precoro2.4%
  4. Zip1.6%
  5. Tropic0.19%
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Which procurement intake platforms compete with Tropic?

Tropic against procurement intake platforms worldwide, by month

Share of Search by month for Coupa, Procurify, Precoro, Tropic. The figures are in the table below the chart.

View monthly share of search table
MonthCoupaProcurifyPrecoroZipTropic
Oct 202592.3%3.6%2.9%1.1%0.11%
Nov 202592.1%3.5%2.9%1.3%0.13%
Dec 202592.3%3.6%3%1.1%0.11%
Jan 202691.3%4.3%2.9%1.3%0.16%
Feb 202691.3%4.3%2.9%1.3%0.16%
Mar 202692.2%3.6%3%1.1%0.13%
Apr 202692.7%3.6%2.4%1.1%0.13%
May 202692.1%3.5%2.9%1.3%0.15%
Jun 202693.1%3%2.4%1.3%0.16%
Jul 202691.1%4.3%2.9%1.6%0.13%
Aug 202691.6%4.3%2.4%1.6%0.19%
Sep 2026—————
  1. 1.Coupa

    91.6%

    held 1st · 175K estimated branded searches · +0.84% vs prior month · +0.5 points

  2. 2.Procurify

    4.3%

    held 2nd · 8.2K estimated branded searches · -0.12% vs prior month · 0 points

  3. 3.Precoro

    2.4%

    held 3rd · 4.5K estimated branded searches · -17.9% vs prior month · -0.5 points

  4. 4.Zip

    1.6%

    held 4th · 3K estimated branded searches · 0% vs prior month · 0 points

  5. 5.Tropic

    0.19%

    held 5th · 360 estimated branded searches · +44% vs prior month · +0.1 points

Compare search popularity between Tropic and its closest rivals

How has branded search demand for Tropic changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Tropic worldwide rose from 260 to 360.
  • Across the 11 months ending August 2026, Tropic’s estimated Share of Search among procurement intake platforms worldwide held steady, from 0.11% to 0.19%.

How did search popularity change for procurement intake platforms worldwide in August 2026?

  1. In August 2026, Precoro lost estimated Share of Search among procurement intake platforms worldwide, from 2.9% to 2.4%.

  2. Estimated monthly branded searches for Tropic worldwide rose 38.5% over 11 measured months, from 260 to 360 in August 2026.

  3. Estimated monthly branded searches for Zip worldwide rose 20.1% over 11 measured months, from 2.5K to 3K in August 2026.

  4. Estimated monthly branded searches for Coupa worldwide fell 17.1% over 11 measured months, from 211K to 175K in August 2026.

How is Tropic measured?

Brandwave collects information about searches that people make online using Tropic’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

2 branded search terms

  • tropic procurement
  • tropicapp io

Do you work for Tropic? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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Is Tropic your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.