TMW vs Turvo:Which is more popular by branded search?
In August 2026, TMW had more branded searches than Turvo among transportation management systems worldwide. TMW was estimated to have 246K branded searches compared to Turvo’s 27.1K, and held an 87.9% Share of Search versus Turvo’s 9.7%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, TMW or Turvo?
Compare the systems freight teams plan loads in. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for TMW, Turvo. The figures are in the table below the chart.
View monthly share of search table
| Month | TMW | Turvo | Alpega | McLeod Software | MercuryGate |
|---|---|---|---|---|---|
| Oct 2025 | 76.1% | 18.7% | 2.5% | 1.4% | 1.4% |
| Nov 2025 | 72.7% | 21.9% | 2.9% | 1.3% | 1.3% |
| Dec 2025 | 76.3% | 18.8% | 2.5% | 1.3% | 1.1% |
| Jan 2026 | 87% | 9.6% | 1.9% | 0.85% | 0.67% |
| Feb 2026 | 80.9% | 13.3% | 3.2% | 1.4% | 1.1% |
| Mar 2026 | 74.9% | 18.5% | 3.7% | 1.6% | 1.3% |
| Apr 2026 | 75.1% | 18.5% | 3.7% | 1.6% | 1.1% |
| May 2026 | 79.4% | 15.9% | 2.6% | 1.1% | 0.94% |
| Jun 2026 | 82.3% | 13.5% | 2.2% | 1.2% | 0.8% |
| Jul 2026 | 85% | 11.5% | 1.9% | 1% | 0.68% |
| Aug 2026 | 87.9% | 9.7% | 1.3% | 0.68% | 0.46% |
| Sep 2026 | — | — | — | — | — |
How has the TMW and Turvo comparison changed over the last 12 months?
3 findings
- TMW was ahead of Turvo in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, TMW’s estimated Share of Search among transportation management systems worldwide moved from 76.1% to 87.9%, and its estimated monthly branded searches moved from 135K to 246K.
- Across the 11 months ending August 2026, Turvo’s estimated Share of Search among transportation management systems worldwide moved from 18.7% to 9.7%, and its estimated monthly branded searches moved from 33.1K to 27.1K.
How did search popularity change for transportation management systems worldwide in August 2026?
2 changes
In August 2026, TMW gained estimated Share of Search among transportation management systems worldwide, from 85% to 87.9%.
In August 2026, Turvo lost estimated Share of Search among transportation management systems worldwide, from 11.5% to 9.7%.
How each brand is measured
Brandwave collects information about searches that people make online using TMW’s and Turvo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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