Brandwave

TJM vs WARN:Which is searched more?

In September 2026, TJM had more branded searches than WARN among 4x4 accessory brands worldwide. TJM had about 60,500 branded searches, while WARN had 32,900. TJM made up 6.8% of all 4x4 accessory brand searches we track, and WARN accounted for 3.7%. These are worldwide searches for English-language branded terms.

Share of searches among 4x4 accessory brands worldwide in September 2026Is TJM or WARN more popular in search?
TJM6.8%60.5K searches
vs
WARN3.7%32.9K searches

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Is TJM or WARN more popular in search?

Compare the 4x4 accessory brands people choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

TJM and WARN among 4x4 accessory brands worldwide, by month

Share of searches by month for TJM, WARN. The figures are in the table below the chart.

View monthly share of searches table
MonthRough CountryThuleTJMBaja DesignsRhino-RackIronman 4x4WARNARBYakima
Oct 202540.7%33.3%8.2%5.5%4.5%3.7%3.8%0.32%<0.01%
Nov 202536.3%36.3%7.3%7.3%4.9%4%3.6%0.35%<0.01%
Dec 202537.6%37.6%6.2%6.2%5.1%3.4%3.8%0.25%<0.01%
Jan 202634.6%42.3%5.7%5.7%4.7%3.1%3.7%0.27%<0.01%
Feb 202641.5%33.9%6.8%5.6%4.6%3.7%3.6%0.33%<0.01%
Mar 202637.6%37.6%7.6%5.1%4.1%3.4%4.3%0.3%<0.01%
Apr 202638.4%38.4%6.3%5.2%4.2%3.5%3.9%0.25%<0.01%
May 202635.5%43.4%5.8%4.8%3.9%3.2%3.2%0.28%<0.01%
Jun 202634%41.6%6.8%5.6%4.6%3.7%3.4%0.27%<0.01%
Jul 202631.4%46.9%5.2%5.2%4.2%3.5%3.4%0.25%<0.01%
Aug 202638.4%38.4%6.3%5.2%4.2%3.5%3.9%0.25%<0.01%
Sep 202641.4%33.9%6.8%5.6%4.6%3.7%3.7%0.27%<0.01%

How has the TJM and WARN comparison changed over the last 12 months?

3 findings
  • TJM was ahead of WARN in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, TJM’s share of searches among 4x4 accessory brands worldwide moved from 8.2% to 6.8%, and its estimated monthly branded searches moved from 74K to 60.5K.
  • Across the 12 months ending September 2026, WARN’s share of searches among 4x4 accessory brands worldwide moved from 3.8% to 3.7%, and its estimated monthly branded searches moved from 34.3K to 32.9K.

How did search popularity change for 4x4 accessory brands worldwide in September 2026?

2 changes
  1. In September 2026, TJM gained share of searches among 4x4 accessory brands worldwide, from 6.3% to 6.8%.

  2. In September 2026, WARN fell from 6th to 7th among 4x4 accessory brands worldwide.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using TJM’s and WARN’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

TJM

1 branded search term

  • tjm

WARN

2 branded search terms

  • warn industries
  • warn winch

How the Brand Demand Index is measured

Other head-to-heads among 4x4 accessory brands

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