Thule vs WARN:Which is searched more?
In September 2026, Thule had more branded searches than WARN among 4x4 accessory brands worldwide. Thule had about 301,000 branded searches, while WARN had 32,900. Thule made up 33.9% of all 4x4 accessory brand searches we track, and WARN accounted for 3.7%. These are worldwide searches for English-language branded terms.
Follow Thule vs WARN and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Is Thule or WARN more popular in search?
Compare the 4x4 accessory brands people choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Thule, WARN. The figures are in the table below the chart.
View monthly share of searches table
| Month | Rough Country | Thule | TJM | Baja Designs | Rhino-Rack | Ironman 4x4 | WARN | ARB | Yakima |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 40.7% | 33.3% | 8.2% | 5.5% | 4.5% | 3.7% | 3.8% | 0.32% | <0.01% |
| Nov 2025 | 36.3% | 36.3% | 7.3% | 7.3% | 4.9% | 4% | 3.6% | 0.35% | <0.01% |
| Dec 2025 | 37.6% | 37.6% | 6.2% | 6.2% | 5.1% | 3.4% | 3.8% | 0.25% | <0.01% |
| Jan 2026 | 34.6% | 42.3% | 5.7% | 5.7% | 4.7% | 3.1% | 3.7% | 0.27% | <0.01% |
| Feb 2026 | 41.5% | 33.9% | 6.8% | 5.6% | 4.6% | 3.7% | 3.6% | 0.33% | <0.01% |
| Mar 2026 | 37.6% | 37.6% | 7.6% | 5.1% | 4.1% | 3.4% | 4.3% | 0.3% | <0.01% |
| Apr 2026 | 38.4% | 38.4% | 6.3% | 5.2% | 4.2% | 3.5% | 3.9% | 0.25% | <0.01% |
| May 2026 | 35.5% | 43.4% | 5.8% | 4.8% | 3.9% | 3.2% | 3.2% | 0.28% | <0.01% |
| Jun 2026 | 34% | 41.6% | 6.8% | 5.6% | 4.6% | 3.7% | 3.4% | 0.27% | <0.01% |
| Jul 2026 | 31.4% | 46.9% | 5.2% | 5.2% | 4.2% | 3.5% | 3.4% | 0.25% | <0.01% |
| Aug 2026 | 38.4% | 38.4% | 6.3% | 5.2% | 4.2% | 3.5% | 3.9% | 0.25% | <0.01% |
| Sep 2026 | 41.4% | 33.9% | 6.8% | 5.6% | 4.6% | 3.7% | 3.7% | 0.27% | <0.01% |
How has the Thule and WARN comparison changed over the last 12 months?
3 findings
- Thule was ahead of WARN in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Thule’s share of searches among 4x4 accessory brands worldwide moved from 33.3% to 33.9%, and its estimated monthly branded searches held steady at 301K.
- Across the 12 months ending September 2026, WARN’s share of searches among 4x4 accessory brands worldwide moved from 3.8% to 3.7%, and its estimated monthly branded searches moved from 34.3K to 32.9K.
How did search popularity change for 4x4 accessory brands worldwide in September 2026?
2 changes
In September 2026, Thule lost share of searches among 4x4 accessory brands worldwide, from 38.4% to 33.9%.
In September 2026, WARN fell from 6th to 7th among 4x4 accessory brands worldwide.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Thule’s and WARN’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among 4x4 accessory brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.