Thule vs Transit:Which is searched more?
In September 2026, Thule had more branded searches than Transit among ladder Rack brands worldwide. Thule was estimated to have 301K branded searches compared to Transit’s 33.1K, and held an 89.8% Share of Search versus Transit’s 9.9%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Thule or Transit?
Compare the ladder rack brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Thule, Transit. The figures are in the table below the chart.
View monthly share of search table
| Month | Thule | Transit | Holman | Ranger | Yakima |
|---|---|---|---|---|---|
| Oct 2025 | 85.6% | 14.1% | 0.17% | 0.11% | <0.01% |
| Nov 2025 | 89.9% | 9.9% | 0.14% | 0.06% | <0.01% |
| Dec 2025 | 89.9% | 9.9% | 0.18% | 0.06% | <0.01% |
| Jan 2026 | 93% | 6.8% | 0.15% | 0.04% | <0.01% |
| Feb 2026 | 89.9% | 9.9% | 0.14% | 0.06% | <0.01% |
| Mar 2026 | 91.6% | 8.2% | 0.08% | 0.12% | <0.01% |
| Apr 2026 | 91.5% | 8.2% | 0.08% | 0.15% | <0.01% |
| May 2026 | 93% | 6.8% | 0.05% | 0.12% | <0.01% |
| Jun 2026 | 91.5% | 8.2% | 0.06% | 0.15% | <0.01% |
| Jul 2026 | 93% | 6.8% | 0.05% | 0.12% | <0.01% |
| Aug 2026 | 91.5% | 8.2% | 0.08% | 0.15% | <0.01% |
| Sep 2026 | 89.8% | 9.9% | 0.18% | 0.12% | <0.01% |
How has the Thule and Transit comparison changed over the last 12 months?
3 findings
- Thule was ahead of Transit in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Thule’s estimated Share of Search among ladder Rack brands worldwide moved from 85.6% to 89.8%, and its estimated monthly branded searches held steady at 301K.
- Across the 12 months ending September 2026, Transit’s estimated Share of Search among ladder Rack brands worldwide moved from 14.1% to 9.9%, and its estimated monthly branded searches moved from 49.5K to 33.1K.
How did search popularity change for ladder Rack brands worldwide in September 2026?
2 changes
In September 2026, Transit gained estimated Share of Search among ladder Rack brands worldwide, from 8.2% to 9.9%.
In September 2026, Thule lost estimated Share of Search among ladder Rack brands worldwide, from 91.5% to 89.8%.
How each brand is measured
Brandwave collects information about searches that people make online using Thule’s and Transit’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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