Tetra vs Wardley:Which is more popular by branded search?
In August 2026, Wardley had more branded searches than Tetra among fish food worldwide. Wardley was estimated to have 8.1K branded searches compared to Tetra’s 1.9K, and held a 3.5% Share of Search versus Tetra’s 0.81%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Tetra or Wardley?
Compare the fish food shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Wardley, Tetra. The figures are in the table below the chart.
View monthly share of search table
| Month | Hikari | Fluval | Wardley | Tetra | API | Omega One |
|---|---|---|---|---|---|---|
| Oct 2025 | 67.4% | 11.1% | 20.2% | 1.2% | 0.16% | <0.01% |
| Nov 2025 | 81.6% | 11% | 6% | 1.2% | 0.19% | <0.01% |
| Dec 2025 | 83.9% | 11.3% | 3.4% | 1.2% | 0.2% | <0.01% |
| Jan 2026 | 83.9% | 11.3% | 3.4% | 1.2% | 0.2% | <0.01% |
| Feb 2026 | 85.9% | 9.5% | 3.5% | 1% | 0.17% | <0.01% |
| Mar 2026 | 85.2% | 9.4% | 4.2% | 1% | 0.17% | <0.01% |
| Apr 2026 | 86% | 7.8% | 5.2% | 0.84% | 0.17% | <0.01% |
| May 2026 | 68.1% | 6.1% | 25.1% | 0.53% | 0.13% | <0.01% |
| Jun 2026 | 87.1% | 9.6% | 2.3% | 0.82% | 0.17% | <0.01% |
| Jul 2026 | 87% | 9.6% | 2.3% | 0.82% | 0.21% | <0.01% |
| Aug 2026 | 86% | 9.5% | 3.5% | 0.81% | 0.21% | <0.01% |
| Sep 2026 | — | — | — | — | — | — |
How has the Tetra and Wardley comparison changed over the last 12 months?
3 findings
- Wardley was ahead of Tetra in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Tetra’s estimated Share of Search among fish food worldwide moved from 1.2% to 0.81%, and its estimated monthly branded searches moved from 2.9K to 1.9K.
- Across the 11 months ending August 2026, Wardley’s estimated Share of Search among fish food worldwide moved from 20.2% to 3.5%, and its estimated monthly branded searches moved from 49.5K to 8.1K.
How did search popularity change for fish food worldwide in August 2026?
2 changes
How each brand is measured
Brandwave collects information about searches that people make online using Tetra’s and Wardley’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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