Taylor Made vs Westland:Which is more popular by branded search?
In August 2026, Westland had more branded searches than Taylor Made among boat covers worldwide. Westland was estimated to have 135K branded searches compared to Taylor Made’s 320, and held a 75% Share of Search versus Taylor Made’s 0.18%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Taylor Made or Westland?
Compare the boat covers people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Westland, Taylor Made. The figures are in the table below the chart.
View monthly share of search table
| Month | Westland | Attwood | Seal Skin | Oceansouth | Taylor Made | Budge |
|---|---|---|---|---|---|---|
| Oct 2025 | 70.2% | 17.3% | 9.4% | 2.8% | 0.25% | 0.04% |
| Nov 2025 | 72.1% | 14.5% | 9.7% | 3.5% | 0.14% | 0.03% |
| Dec 2025 | 75.5% | 15.2% | 6.8% | 2.5% | 0.1% | 0.02% |
| Jan 2026 | 75% | 15.1% | 6.7% | 3% | 0.12% | 0.03% |
| Feb 2026 | 74.9% | 15.1% | 6.7% | 3% | 0.18% | 0.02% |
| Mar 2026 | 74.3% | 14.9% | 8.1% | 2.4% | 0.21% | 0.04% |
| Apr 2026 | 72.4% | 14.6% | 9.7% | 2.9% | 0.26% | 0.05% |
| May 2026 | 74.9% | 12.3% | 10% | 2.4% | 0.27% | 0.04% |
| Jun 2026 | 72.5% | 14.6% | 9.7% | 2.9% | 0.26% | 0.03% |
| Jul 2026 | 74.9% | 12.3% | 10% | 2.4% | 0.22% | 0.03% |
| Aug 2026 | 75% | 12.3% | 10.1% | 2.4% | 0.18% | 0.03% |
| Sep 2026 | — | — | — | — | — | — |
How has the Taylor Made and Westland comparison changed over the last 12 months?
3 findings
- Westland was ahead of Taylor Made in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Taylor Made’s estimated Share of Search among boat covers worldwide moved from 0.25% to 0.18%, and its estimated monthly branded searches moved from 390 to 320.
- Across the 11 months ending August 2026, Westland’s estimated Share of Search among boat covers worldwide moved from 70.2% to 75%, and its estimated monthly branded searches moved from 110K to 135K.
How did search popularity change for boat covers worldwide in August 2026?
2 changes
Estimated monthly branded searches for Westland worldwide rose 22.7% over 11 measured months, from 110K to 135K in August 2026.
Estimated monthly branded searches for Taylor Made worldwide fell 17.9% over 11 measured months, from 390 to 320 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Taylor Made’s and Westland’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Taylor Made
1 branded search term
- taylor made boat cover
Westland
1 branded search term
- westland
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.