Brandwave

Tapfiliate vs Voluum:Which is more popular?

In September 2026, Voluum had more branded searches than Tapfiliate among affiliate tracking platforms worldwide. Voluum had about 3,600 branded searches, while Tapfiliate had 1,900. Voluum made up 1.9% of all affiliate tracking platform searches we track, and Tapfiliate accounted for 1%. When we asked ChatGPT and Google AI Overviews about affiliate tracking platforms, Tapfiliate appeared in all five answers and Voluum in three. Tapfiliate was mentioned before Voluum in four out of five answers.

Among affiliate tracking platforms worldwide in September 2026

Who do people search for more?

Voluum, about 89% more searches than Tapfiliate

Voluum 3.6K searchesTapfiliate 1.9K searches

Who does AI mention more?

Tapfiliate, mentioned in every answer we collected

Tapfiliate in 5 of 5Voluum in 3 of 5

Who does AI recommend more?

Tapfiliate, named ahead of Voluum in 4 of 5 answers

Tapfiliate first in 4Voluum first in 1

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Top affiliate tracking platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Tapfiliate appeared in all five answers. Voluum was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Tapfiliate was listed before Voluum in four out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Rewardful1st
  2. Tapfiliate2nd
  3. FirstPromoter3rd
  4. Trackdesk4th
  5. PartnerStack5th
  6. Refersion6th
  7. Voluum7th
  8. impact.com8th
  9. Awin–
  10. CJ Affiliate–
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Tapfiliate5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Rewardful4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • PartnerStack3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Voluum3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • FirstPromoter3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Trackdesk3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Refersion2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • impact.com1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Awin0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • CJ Affiliate0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+1 more

See every answer about affiliate tracking platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Tapfiliate or Voluum more popular in search?

This chart shows how often people search Google for Tapfiliate and Voluum by name. Each line represents a brand's share of searches for all 11 affiliate tracking platforms we track, month by month, from English-language searches worldwide.

Tapfiliate and Voluum among affiliate tracking platforms worldwide, by month

Share of searches by month for Voluum, Tapfiliate. The figures are in the table below the chart.

View monthly share of searches table
MonthAwinCJ AffiliatePartnerStackimpact.comShareASaleRewardfulVoluumRefersionFirstPromoterTapfiliateTrackdesk
Oct 202552%13.3%8.2%6.5%9.9%2%2.4%2.1%1.3%1.6%0.71%
Nov 202548.9%12.6%9.1%7.3%11%2.7%2.2%2.3%1.4%1.8%0.64%
Dec 202546.2%14%10.5%7.5%10.3%3.1%2.5%2.1%1.4%1.6%0.74%
Jan 202648%12.1%11%7.1%10.7%3.2%2.1%1.8%1.4%1.7%0.77%
Feb 202651%10.7%9.7%7.7%9.5%3.5%2.3%2%1.5%1.5%0.68%
Mar 202641.5%21.6%11.8%6.2%9.4%2.8%1.9%1.6%1.5%1.2%0.55%
Apr 202648.6%12.6%11.4%7.3%9%3.3%2.2%1.9%1.4%1.4%0.65%
May 202646.1%12%12.9%8.3%8.4%3.8%2.5%2.2%1.6%1.4%0.74%
Jun 202647%12.1%13.2%7.7%8.6%3.2%2.1%2.3%1.7%1.4%0.76%
Jul 202652.3%13.2%10%7.9%6.5%2.9%1.9%1.7%1.6%1.3%0.7%
Aug 202653.3%13.2%10%7.9%5.4%3%1.9%1.7%1.9%1%0.54%
Sep 202656.7%10.8%10%8%5.4%2.4%1.9%1.7%1.6%1%0.54%

How has the Tapfiliate and Voluum comparison changed over the last 12 months?

3 findings

How did search popularity change for affiliate tracking platforms worldwide in September 2026?

2 changes

  1. In September 2026, Voluum rose from 8th to 7th among affiliate tracking platforms worldwide.

  2. Estimated monthly branded searches for Tapfiliate worldwide fell 47.2% over 12 measured months, from 3.6K to 1.9K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Tapfiliate’s and Voluum’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Tapfiliate

1 branded search term

  • tapfiliate

Voluum

1 branded search term

  • voluum

How the Brand Demand Index is measured

Other head-to-heads among affiliate tracking platforms

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