Surfshark vs Windscribe:Which is searched more?
In September 2026, Surfshark had more branded searches than Windscribe among VPN services worldwide. Surfshark had about 673,000 branded searches, while Windscribe had 450,000. Surfshark made up 17% of all VPN service searches we track, and Windscribe accounted for 11.4%. These are worldwide searches for English-language branded terms.
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Is Surfshark or Windscribe more popular in search?
Compare the VPN services people subscribe to. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Surfshark, Windscribe. The figures are in the table below the chart.
View monthly share of searches table
| Month | NordVPN | Surfshark | ExpressVPN | Windscribe | Mullvad | CyberGhost |
|---|---|---|---|---|---|---|
| Oct 2025 | 48% | 17.6% | 17.6% | 7.9% | 5.3% | 3.5% |
| Nov 2025 | 49.6% | 18.2% | 14.9% | 8.2% | 5.4% | 3.7% |
| Dec 2025 | 47.5% | 17.4% | 17.4% | 7.8% | 6.4% | 3.5% |
| Jan 2026 | 47.2% | 17.3% | 17.3% | 9.5% | 5.2% | 3.5% |
| Feb 2026 | 51.7% | 15.5% | 15.5% | 8.5% | 5.7% | 3.1% |
| Mar 2026 | 47.8% | 17.5% | 17.5% | 7.8% | 6.4% | 2.9% |
| Apr 2026 | 46.9% | 17.3% | 17.3% | 9.4% | 6.3% | 2.8% |
| May 2026 | 48.5% | 17.8% | 14.6% | 9.7% | 6.5% | 2.9% |
| Jun 2026 | 46.6% | 17.1% | 17.1% | 9.4% | 6.3% | 3.4% |
| Jul 2026 | 50.1% | 15.1% | 15.1% | 10.1% | 6.7% | 3% |
| Aug 2026 | 50.4% | 15.1% | 15.1% | 10.1% | 6.8% | 2.5% |
| Sep 2026 | 46.3% | 17% | 13.9% | 11.4% | 6.2% | 5.1% |
How has the Surfshark and Windscribe comparison changed over the last 12 months?
3 findings
- Surfshark was ahead of Windscribe in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Surfshark’s share of searches among VPN services worldwide moved from 17.6% to 17%, and its estimated monthly branded searches moved from 823K to 673K.
- Across the 12 months ending September 2026, Windscribe’s share of searches among VPN services worldwide moved from 7.9% to 11.4%, and its estimated monthly branded searches moved from 368K to 450K.
How did search popularity change for VPN services worldwide in September 2026?
2 changes
In September 2026, Surfshark overtook ExpressVPN to rank 2nd among VPN services worldwide, with 17% of the searches.
In September 2026, Windscribe gained share of searches among VPN services worldwide, from 10.1% to 11.4%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Surfshark’s and Windscribe’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Surfshark
1 branded search term
- surfshark
Windscribe
1 branded search term
- windscribe
Other head-to-heads among VPN services
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