Subaru vs Thule:Which is searched more?
In September 2026, Subaru had more branded searches than Thule among roof Basket brands worldwide. Subaru was estimated to have 2.7M branded searches compared to Thule’s 301K, and held a 15.2% Share of Search versus Thule’s 1.7%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Subaru or Thule?
Compare the roof basket brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Subaru, Thule. The figures are in the table below the chart.
View monthly share of search table
| Month | Honda | Jeep | Subaru | Thule | Skinny | Curt | Kuat | Rhino-Rack |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 64.5% | 14.1% | 17.3% | 1.6% | 1.6% | 0.57% | 0.26% | 0.21% |
| Nov 2025 | 62.9% | 14.6% | 17.9% | 2% | 1.6% | 0.48% | 0.26% | 0.26% |
| Dec 2025 | 62.7% | 14.7% | 18% | 2% | 1.6% | 0.49% | 0.22% | 0.27% |
| Jan 2026 | 62% | 16.5% | 16.5% | 2.2% | 1.8% | 0.54% | 0.16% | 0.24% |
| Feb 2026 | 65.5% | 15.3% | 15.3% | 1.7% | 1.4% | 0.5% | 0.18% | 0.23% |
| Mar 2026 | 64.7% | 13.9% | 17% | 1.9% | 1.5% | 0.56% | 0.21% | 0.21% |
| Apr 2026 | 66.9% | 14.4% | 14.4% | 1.9% | 1.3% | 0.58% | 0.21% | 0.21% |
| May 2026 | 64.4% | 13.9% | 17% | 2.3% | 1.5% | 0.56% | 0.21% | 0.21% |
| Jun 2026 | 65.5% | 15.1% | 15.1% | 2% | 1.4% | 0.5% | 0.22% | 0.22% |
| Jul 2026 | 65% | 15.1% | 15.1% | 2.5% | 1.4% | 0.5% | 0.18% | 0.22% |
| Aug 2026 | 65.7% | 15% | 15% | 2% | 1.3% | 0.5% | 0.22% | 0.22% |
| Sep 2026 | 65.4% | 15.2% | 15.2% | 1.7% | 1.4% | 0.61% | 0.23% | 0.23% |
How has the Subaru and Thule comparison changed over the last 12 months?
3 findings
- Subaru was ahead of Thule in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Subaru’s estimated Share of Search among roof Basket brands worldwide moved from 17.3% to 15.2%, and its estimated monthly branded searches moved from 3.4M to 2.7M.
- Across the 12 months ending September 2026, Thule’s estimated Share of Search among roof Basket brands worldwide moved from 1.6% to 1.7%, and its estimated monthly branded searches held steady at 301K.
How did search popularity change for roof Basket brands worldwide in September 2026?
1 change
Estimated monthly branded searches for Subaru worldwide fell 18.2% over 12 measured months, from 3.4M to 2.7M in September 2026.
Other head-to-heads among roof Basket brands
How each brand is measured
Brandwave collects information about searches that people make online using Subaru’s and Thule’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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