Brandwave

Strong vs ZWILLING:Which is searched more?

In September 2026, ZWILLING had more branded searches than Strong among nail Clippers brands worldwide. ZWILLING was estimated to have 247K branded searches compared to Strong’s 9.9K, and held a 27.7% Share of Search versus Strong’s 1.1%. These are worldwide searches for English-language branded terms.

Share of Search among nail Clippers brands worldwide in September 2026Which is more popular in search, Strong or ZWILLING?
Strong1.1%9.9K searches
vs
ZWILLING27.7%247K searches

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Which is more popular in search, Strong or ZWILLING?

Compare the nail clippers brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Strong and ZWILLING among nail Clippers brands worldwide, by month

Share of Search by month for ZWILLING, Strong. The figures are in the table below the chart.

View monthly share of search table
MonthTrimZWILLINGRevlonSchollTweezermanStrong
Oct 202527.9%28%27.9%10.3%4.6%1.4%
Nov 202524.1%36.1%24.1%8.9%5.9%0.97%
Dec 202524.3%36.8%24.3%7.3%6%1.2%
Jan 202629.8%30.2%24.4%9%4.9%1.8%
Feb 202630%30.1%24.5%9%4.9%1.5%
Mar 202629.1%29.2%23.8%10.7%5.9%1.4%
Apr 202629.4%29.5%24%10.8%4.8%1.4%
May 202633.1%27.1%22.1%12.1%4.5%1.1%
Jun 202630.8%25.3%20.7%16.9%5.1%1.2%
Jul 202634.8%23.4%23.3%12.7%4.7%1.1%
Aug 202634.5%23.1%23%12.6%5.7%1.1%
Sep 202633.8%27.7%22.6%10.2%4.6%1.1%

How has the Strong and ZWILLING comparison changed over the last 12 months?

  • ZWILLING was ahead of Strong in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Strong’s estimated Share of Search among nail Clippers brands worldwide moved from 1.4% to 1.1%, and its estimated monthly branded searches moved from 12.1K to 9.9K.
  • Across the 12 months ending September 2026, ZWILLING’s estimated Share of Search among nail Clippers brands worldwide moved from 28% to 27.7%, and its estimated monthly branded searches held steady at 247K.

How did search popularity change for nail Clippers brands worldwide in September 2026?

  1. In September 2026, ZWILLING gained estimated Share of Search among nail Clippers brands worldwide, from 23.1% to 27.7%.

  2. Estimated monthly branded searches for Strong worldwide fell 18.2% over 12 measured months, from 12.1K to 9.9K in September 2026.

Other head-to-heads among nail Clippers brands

How each brand is measured

Brandwave collects information about searches that people make online using Strong’s and ZWILLING’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Strong

1 branded search term

  • strong app

ZWILLING

2 branded search terms

  • kitchen knives zwilling
  • zwilling

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

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