Brandwave

Streamlabs vs Wirecast:Which is more popular?

In September 2026, Streamlabs had more branded searches than Wirecast among broadcast software worldwide. Streamlabs had about 450,000 branded searches, while Wirecast had 6,600. Streamlabs made up 7.5% of all broadcast software searches we track, and Wirecast accounted for 0.11%. When we asked ChatGPT and Google AI Overviews about broadcast software, Wirecast appeared in four of the five answers and Streamlabs in three. Streamlabs was mentioned before Wirecast in three out of five answers.

Among broadcast software worldwide in September 2026

Who do people search for more?

Streamlabs, about 68 searches for every 1 for Wirecast

Streamlabs 450K searchesWirecast 6.6K searches

Who does AI mention more?

Wirecast, mentioned in 4 of 5 answers, Streamlabs in 3

Wirecast in 4 of 5Streamlabs in 3 of 5

Who does AI recommend more?

Streamlabs, named ahead of Wirecast in 3 of 5 answers

Streamlabs first in 3Wirecast first in 2

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Top broadcast software in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Wirecast was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Streamlabs was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Streamlabs was listed before Wirecast in three out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. OBS Studio1st
  2. vMix2nd
  3. Wirecast3rd
  4. StreamYard4th
  5. Streamlabs5th
  6. Meld Studio6th
  7. Ecamm Live7th
  8. Riverside8th
  9. Restream9th
  10. Grass Valley–
  11. +4 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • OBS Studio5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • StreamYard5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • vMix4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Wirecast4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Streamlabs3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Ecamm Live3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Restream2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Meld Studio2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Riverside2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Grass Valley0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+4 more

See every answer about broadcast software

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Streamlabs or Wirecast more popular in search?

This chart shows how often people search Google for Streamlabs and Wirecast by name. Each line represents a brand's share of searches for all 14 broadcast software we track, month by month, from English-language searches worldwide.

Streamlabs and Wirecast among broadcast software worldwide, by month

Share of searches by month for Streamlabs, Wirecast. The figures are in the table below the chart.

View monthly share of searches table
MonthOBS StudioStreamlabsStreamYardRestreamvMixGrass ValleyChyronMeld StudioVizrtWirecastRoss VideoEcamm LiveRiversideAvid
Oct 202578%9.2%6.1%3.4%1.5%0.68%0.3%0.25%0.17%0.17%0.11%0.11%0.04%<0.01%
Nov 202581%7%5.8%3.1%1.4%0.63%0.28%0.23%0.13%0.15%0.1%0.1%0.03%<0.01%
Dec 202581.3%7.1%5.8%3.2%1.2%0.64%0.28%0.23%0.1%0.13%0.08%0.08%0.04%<0.01%
Jan 202683.4%7%4.7%2.6%0.95%0.42%0.28%0.19%0.1%0.1%0.13%0.08%0.04%<0.01%
Feb 202679.3%7.6%6.2%3.4%1.3%0.69%0.69%0.25%0.14%0.14%0.11%0.11%0.04%<0.01%
Mar 202678.9%7.6%6.2%4.1%1.2%0.68%0.37%0.25%0.14%0.14%0.14%0.11%0.04%<0.01%
Apr 202679.6%6.9%6.9%3.8%1.1%0.62%0.28%0.28%0.12%0.1%0.12%0.08%0.03%<0.01%
May 202679.5%7.6%6.3%3.4%1.3%0.84%0.25%0.31%0.14%0.11%0.14%0.09%0.03%<0.01%
Jun 202682.9%6.4%5.3%2.9%1.1%0.71%0.21%0.17%0.12%0.08%0.09%0.06%0.03%<0.01%
Jul 202677.7%8.2%6.7%4.5%1.1%0.9%0.27%0.22%0.12%0.1%0.1%0.07%0.04%<0.01%
Aug 202677.6%8.2%6.7%4.5%1.1%0.9%0.33%0.33%0.12%0.1%0.1%0.07%0.04%<0.01%
Sep 202679.2%7.5%6.2%4.1%1.2%0.68%0.37%0.3%0.11%0.11%0.09%0.06%0.04%<0.01%

How has the Streamlabs and Wirecast comparison changed over the last 12 months?

3 findings
  • Streamlabs was ahead of Wirecast in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Streamlabs’ share of searches among broadcast software worldwide moved from 9.2% to 7.5%, and its estimated monthly branded searches moved from 550K to 450K.
  • Across the 12 months ending September 2026, Wirecast’s share of searches among broadcast software worldwide moved from 0.17% to 0.11%, and its estimated monthly branded searches moved from 9.9K to 6.6K.

How did search popularity change for broadcast software worldwide in September 2026?

2 changes

  1. In September 2026, Streamlabs lost share of searches among broadcast software worldwide, from 8.2% to 7.5%.

  2. In September 2026, Wirecast rose from 11th to 10th among broadcast software worldwide.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Streamlabs’ and Wirecast’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Streamlabs

1 branded search term

  • streamlabs

Wirecast

1 branded search term

  • wirecast

How the Brand Demand Index is measured

Other head-to-heads among broadcast software

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