Brandwave

Streamable vs YouTube:Which is more popular?

In September 2026, YouTube had more branded searches than Streamable among video hosting platforms worldwide. YouTube had about 1380 million branded searches, while Streamable had 246,000. YouTube made up 98.9% of all video hosting platform searches we track, and Streamable accounted for 0.02%. When we asked ChatGPT and Google AI Overviews about video hosting platforms, YouTube appeared in all five answers and Streamable in two. YouTube was mentioned before Streamable in every answer.

Among video hosting platforms worldwide in September 2026

Who do people search for more?

YouTube, about 5610 searches for every 1 for Streamable

YouTube 1380M searchesStreamable 246K searches

Who does AI mention more?

YouTube, mentioned in every answer we collected

YouTube in 5 of 5Streamable in 2 of 5

Who does AI recommend more?

YouTube, named ahead of Streamable in every answer

YouTube first in 5Streamable never first

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Top video hosting platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, YouTube appeared in all five answers. Streamable was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. YouTube was listed before Streamable in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Vimeo1st
  2. YouTube2nd
  3. Wistia3rd
  4. SproutVideo4th
  5. Streamable5th
  6. Dailymotion6th
  7. Vidyard6th
  8. Mux8th
  9. Brightcove9th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • YouTube5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Vimeo5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Wistia5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Streamable2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Vidyard2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • SproutVideo2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Mux2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Dailymotion1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Brightcove1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about video hosting platforms

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Is Streamable or YouTube more popular in search?

This chart shows how often people search Google for Streamable and YouTube by name. Each line represents a brand's share of searches for all nine video hosting platforms we track, month by month, from English-language searches worldwide.

Streamable and YouTube among video hosting platforms worldwide, by month

Share of searches by month for YouTube, Streamable. The figures are in the table below the chart.

View monthly share of searches table
MonthYouTubeDailymotionVimeoStreamableVidyardSproutVideoMuxWistiaBrightcove
Oct 202598.9%0.98%0.07%0.02%<0.01%<0.01%<0.01%<0.01%<0.01%
Nov 202598.9%0.97%0.09%0.02%<0.01%<0.01%<0.01%<0.01%<0.01%
Dec 202599.1%0.8%0.07%0.02%<0.01%<0.01%<0.01%<0.01%<0.01%
Jan 202698.7%1.2%0.09%0.02%<0.01%<0.01%<0.01%<0.01%<0.01%
Feb 202698.9%0.97%0.09%0.02%<0.01%<0.01%<0.01%<0.01%<0.01%
Mar 202699.1%0.8%0.09%0.02%<0.01%<0.01%<0.01%<0.01%<0.01%
Apr 202699.1%0.8%0.09%0.02%<0.01%<0.01%<0.01%<0.01%<0.01%
May 202698.9%0.97%0.09%0.02%<0.01%<0.01%<0.01%<0.01%<0.01%
Jun 202698.7%1.2%0.07%0.02%<0.01%<0.01%<0.01%<0.01%<0.01%
Jul 202698.9%0.97%0.07%0.02%<0.01%<0.01%<0.01%<0.01%<0.01%
Aug 202698.9%0.97%0.07%0.02%<0.01%<0.01%<0.01%<0.01%<0.01%
Sep 202698.9%0.98%0.07%0.02%<0.01%<0.01%<0.01%<0.01%<0.01%

How has the Streamable and YouTube comparison changed over the last 12 months?

3 findings
  • YouTube was ahead of Streamable in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Streamable’s share of searches among video hosting platforms worldwide held steady at 0.02%, and its estimated monthly branded searches moved from 301K to 246K.
  • Across the 12 months ending September 2026, YouTube’s share of searches among video hosting platforms worldwide held steady at 98.9%, and its estimated monthly branded searches moved from 1680M to 1380M.

How did search popularity change for video hosting platforms worldwide in September 2026?

2 changes

  1. Estimated monthly branded searches for Streamable worldwide fell 18.3% over 12 measured months, from 301K to 246K in September 2026.

  2. Estimated monthly branded searches for YouTube worldwide fell 17.9% over 12 measured months, from 1680M to 1380M in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Streamable’s and YouTube’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Streamable

1 branded search term

  • streamable

YouTube

1 branded search term

  • youtube

How the Brand Demand Index is measured

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