Steve Madden vs Vagabond:Which is more popular?
In September 2026, Steve Madden had more branded searches than Vagabond among loafer brands worldwide. Steve Madden had about 33,100 branded searches, while Vagabond had 22,200. Steve Madden made up 7.8% of all loafer brand searches we track, and Vagabond accounted for 5.2%. When we asked ChatGPT and Google AI Overviews about loafer brands, Steve Madden appeared in one of the five answers and Vagabond in none.
Who do people search for more?
Steve Madden, about 49% more searches than Vagabond
Who does AI mention more?
Steve Madden, mentioned in 1 of 5 answers, Vagabond in 0
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Top loafer brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Steve Madden was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Vagabond did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
G.H. Bass1st
Meermin2nd
Cole Haan3rd
Gucci4th
Crockett & Jones5th- Steve Madden6th
Tod’s6th
Dr. Martens–
Sebago–
Vagabond–- +1 more
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- G.H. Bass5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Gucci3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Cole Haan3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Meermin3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Steve Madden1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Tod’s1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Crockett & Jones1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Dr. Martens0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Sebago0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Vagabond0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about loafer brands
5 answers
Asked ChatGPT
“Which loafer brand should I buy?”
Asked ChatGPT
“What are the best loafer brands?”
Asked ChatGPT
“What's the best loafer brand for wearing to the office?”
Searched Google, AI Overview
“loafers”
Searched Google, AI Overview
“womens loafers”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 25, 2026.
Is Steve Madden or Vagabond more popular in search?
This chart shows how often people search Google for Steve Madden and Vagabond by name. Each line represents a brand's share of searches for all 11 loafer brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Steve Madden, Vagabond. The figures are in the table below the chart.
View monthly share of searches table
| Month | Dr. Martens | G.H. Bass | Gucci | Sebago | Steve Madden | Tod’s | Vagabond | Cole Haan | Sam Edelman | Meermin | Crockett & Jones |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 31.4% | 17.8% | 21% | 5.2% | 6.3% | 2.8% | 3.4% | 4.2% | 6.3% | 1% | 0.56% |
| Nov 2025 | 31.3% | 16.6% | 21% | 7.7% | 6.3% | 2.8% | 3.4% | 4.2% | 5.1% | 1% | 0.56% |
| Dec 2025 | 34.2% | 17.1% | 18.7% | 6.9% | 5.6% | 2.5% | 3.1% | 5.6% | 4.6% | 1.1% | 0.61% |
| Jan 2026 | 31% | 16.5% | 20.8% | 6.2% | 6.2% | 2.8% | 3.4% | 6.2% | 5.1% | 1% | 0.68% |
| Feb 2026 | 28.4% | 17.4% | 19% | 7% | 7% | 3.8% | 3.8% | 4.7% | 7% | 1.4% | 0.6% |
| Mar 2026 | 27.5% | 16.9% | 18.5% | 6.8% | 6.8% | 5.5% | 4.5% | 5.5% | 5.5% | 1.7% | 0.73% |
| Apr 2026 | 23% | 17.2% | 18.8% | 6.9% | 6.9% | 5.7% | 3.8% | 4.6% | 10.3% | 2.1% | 0.74% |
| May 2026 | 24.3% | 15.7% | 19.9% | 7.3% | 7.3% | 6% | 4.9% | 4.9% | 6% | 2.7% | 1.2% |
| Jun 2026 | 23.6% | 15.3% | 23.6% | 8.6% | 4.7% | 7.1% | 4.7% | 5.8% | 3.2% | 2.6% | 0.92% |
| Jul 2026 | 30.1% | 16% | 20.1% | 7.4% | 4.9% | 6% | 3.3% | 4.9% | 4% | 2.2% | 0.97% |
| Aug 2026 | 28.4% | 17.4% | 19.1% | 8.5% | 5.7% | 5.7% | 3.8% | 4.7% | 3.8% | 2.1% | 0.75% |
| Sep 2026 | 25.9% | 19.4% | 17.4% | 7.8% | 7.8% | 5.2% | 5.2% | 4.3% | 4.3% | 1.9% | 0.85% |
Steve Madden sells other things too, so only its searches that name this product count here, like “steve madden loafers”.
How has the Steve Madden and Vagabond comparison changed over the last 12 months?
3 findings
- Steve Madden was ahead of Vagabond in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Steve Madden’s share of searches among loafer brands worldwide moved from 6.3% to 7.8%, and its estimated monthly branded searches moved from 27.1K to 33.1K.
- Across the 12 months ending September 2026, Vagabond’s share of searches among loafer brands worldwide moved from 3.4% to 5.2%, and its estimated monthly branded searches moved from 14.8K to 22.2K.
How did search popularity change for loafer brands worldwide in September 2026?
2 changes
In September 2026, Vagabond overtook Cole Haan and Sam Edelman to rank 7th among loafer brands worldwide, with 5.2% of the searches.
In September 2026, Steve Madden gained share of searches among loafer brands worldwide, from 5.7% to 7.8%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Steve Madden’s and Vagabond’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Steve Madden
1 branded search term
- steve madden loafers
Vagabond
1 branded search term
- vagabond loafers
Other head-to-heads among loafer brands
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