Brandwave

Steve Madden vs Tod’s:Which is more popular?

In September 2026, Steve Madden had more branded searches than Tod’s among loafer brands worldwide. Steve Madden had about 33,100 branded searches, while Tod’s had 22,200. Steve Madden made up 7.8% of all loafer brand searches we track, and Tod’s accounted for 5.2%. When we asked ChatGPT and Google AI Overviews about loafer brands, Steve Madden and Tod’s each appeared in one of the five answers. Steve Madden and Tod’s were each mentioned first in one of the two answers that named either.

Among loafer brands worldwide in September 2026

Who do people search for more?

Steve Madden, about 49% more searches than Tod’s

Steve Madden 33.1K searchesTod’s 22.2K searches

Who does AI mention more?

Both were mentioned in 1 of 5 answers.

Steve Madden in 1 of 5Tod’s in 1 of 5

Who does AI recommend more?

Each is named first in 1 of 2 answers.

Steve Madden first in 1Tod’s first in 1

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Top loafer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Steve Madden was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Tod’s was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Steve Madden and Tod’s were each listed first in one of the two answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. G.H. Bass1st
  2. Meermin2nd
  3. Cole Haan3rd
  4. Gucci4th
  5. Crockett & Jones5th
  6. Steve Madden6th
  7. Tod’s6th
  8. Dr. Martens–
  9. Sebago–
  10. Vagabond–
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • G.H. Bass5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Gucci3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Cole Haan3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Meermin3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Steve Madden1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Tod’s1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Crockett & Jones1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Dr. Martens0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sebago0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Vagabond0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+1 more

See every answer about loafer brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 25, 2026.

Is Steve Madden or Tod’s more popular in search?

This chart shows how often people search Google for Steve Madden and Tod’s by name. Each line represents a brand's share of searches for all 11 loafer brands we track, month by month, from English-language searches worldwide.

Steve Madden and Tod’s among loafer brands worldwide, by month

Share of searches by month for Steve Madden, Tod’s. The figures are in the table below the chart.

View monthly share of searches table
MonthDr. MartensG.H. BassGucciSebagoSteve MaddenTod’sVagabondCole HaanSam EdelmanMeerminCrockett & Jones
Oct 202531.4%17.8%21%5.2%6.3%2.8%3.4%4.2%6.3%1%0.56%
Nov 202531.3%16.6%21%7.7%6.3%2.8%3.4%4.2%5.1%1%0.56%
Dec 202534.2%17.1%18.7%6.9%5.6%2.5%3.1%5.6%4.6%1.1%0.61%
Jan 202631%16.5%20.8%6.2%6.2%2.8%3.4%6.2%5.1%1%0.68%
Feb 202628.4%17.4%19%7%7%3.8%3.8%4.7%7%1.4%0.6%
Mar 202627.5%16.9%18.5%6.8%6.8%5.5%4.5%5.5%5.5%1.7%0.73%
Apr 202623%17.2%18.8%6.9%6.9%5.7%3.8%4.6%10.3%2.1%0.74%
May 202624.3%15.7%19.9%7.3%7.3%6%4.9%4.9%6%2.7%1.2%
Jun 202623.6%15.3%23.6%8.6%4.7%7.1%4.7%5.8%3.2%2.6%0.92%
Jul 202630.1%16%20.1%7.4%4.9%6%3.3%4.9%4%2.2%0.97%
Aug 202628.4%17.4%19.1%8.5%5.7%5.7%3.8%4.7%3.8%2.1%0.75%
Sep 202625.9%19.4%17.4%7.8%7.8%5.2%5.2%4.3%4.3%1.9%0.85%

Steve Madden and Tod’s sell other things too, so only their searches that name this product count here, like “steve madden loafers”.

How has the Steve Madden and Tod’s comparison changed over the last 12 months?

3 findings
  • The lead changed hands 2 times in the 12 months ending September 2026: Tod’s took it in June 2026, Steve Madden took it in September 2026.
  • Across the 12 months ending September 2026, Steve Madden’s share of searches among loafer brands worldwide moved from 6.3% to 7.8%, and its estimated monthly branded searches moved from 27.1K to 33.1K.
  • Across the 12 months ending September 2026, Tod’s’ share of searches among loafer brands worldwide moved from 2.8% to 5.2%, and its estimated monthly branded searches moved from 12.1K to 22.2K.

How did search popularity change for loafer brands worldwide in September 2026?

2 changes

  1. In September 2026, Steve Madden gained share of searches among loafer brands worldwide, from 5.7% to 7.8%.

  2. In September 2026, Tod’s lost share of searches among loafer brands worldwide, from 5.7% to 5.2%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Steve Madden’s and Tod’s’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Steve Madden

1 branded search term

  • steve madden loafers

Tod’s

1 branded search term

  • tods loafers

How the Brand Demand Index is measured

Other head-to-heads among loafer brands

Creator with pink hair and a pink jacket

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