Brandwave

Steelcase vs Walnut:Which is searched more?

In September 2026, Steelcase had more branded searches than Walnut among file Cabinet brands worldwide. Steelcase was estimated to have 228K branded searches compared to Walnut’s 330, and held a 21.7% Share of Search versus Walnut’s 0.03%. These are worldwide searches for English-language branded terms.

Share of Search among file Cabinet brands worldwide in September 2026Which is more popular in search, Steelcase or Walnut?
Steelcase21.7%228K searches
vs
Walnut0.03%330 searches

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Which is more popular in search, Steelcase or Walnut?

Compare the file cabinet brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Steelcase and Walnut among file Cabinet brands worldwide, by month

Share of Search by month for Steelcase, Walnut. The figures are in the table below the chart.

View monthly share of search table
MonthHerman MillerSteelcaseWalnut
Oct 202576.1%23.8%0.05%
Nov 202579.7%20.2%0.04%
Dec 202580.4%19.6%0.04%
Jan 202680.5%19.4%0.04%
Feb 202677.7%22.3%0.05%
Mar 202680.7%19.3%0.05%
Apr 202677.6%22.4%0.05%
May 202678.9%21.1%0.04%
Jun 202677.1%22.9%0.03%
Jul 202679%21%0.03%
Aug 202680.2%19.8%0.02%
Sep 202678.2%21.7%0.03%

How has the Steelcase and Walnut comparison changed over the last 12 months?

  • Steelcase was ahead of Walnut in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Steelcase’s estimated Share of Search among file Cabinet brands worldwide moved from 23.8% to 21.7%, and its estimated monthly branded searches moved from 282K to 228K.
  • Across the 12 months ending September 2026, Walnut’s estimated Share of Search among file Cabinet brands worldwide moved from 0.05% to 0.03%, and its estimated monthly branded searches moved from 630 to 330.

How did search popularity change for file Cabinet brands worldwide in September 2026?

  1. In September 2026, Steelcase gained estimated Share of Search among file Cabinet brands worldwide, from 19.8% to 21.7%.

  2. Estimated monthly branded searches for Walnut worldwide fell 47.6% over 12 measured months, from 630 to 330 in September 2026.

Other head-to-heads among file Cabinet brands

How each brand is measured

Brandwave collects information about searches that people make online using Steelcase’s and Walnut’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Steelcase

7 branded search terms

  • steelcase
  • steelcase chairs
  • steelcase ergonomic chair
  • steelcase gesture
  • steelcase karman
  • steelcase leap
  • steelcase office chair

Walnut

3 branded search terms

  • walnut demo
  • walnut interactive demo
  • walnut io

How the Brand Demand Index is measured

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