How popular isSteelcase in search?
In September 2026, there were an estimated 228K branded searches for Steelcase worldwide which is down 19% over the last 12 months. Steelcase holds 19% estimated Share of Search among ergonomic office chair brands worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
Herman Miller68.6%
Steelcase19%
Haworth5.3%
Humanscale4.6%
Branch2.5%
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Which ergonomic office chair brands compete with Steelcase?
Share of Search by month for Herman Miller, Steelcase, Haworth, Humanscale, Branch. The figures are in the table below the chart.
View monthly share of search table
| Month | Herman Miller | Steelcase | Haworth | Humanscale | Branch |
|---|---|---|---|---|---|
| Oct 2025 | 67.3% | 21.1% | 4.4% | 4.9% | 2.3% |
| Nov 2025 | 70.9% | 18% | 4.6% | 4.2% | 2.3% |
| Dec 2025 | 71.3% | 17.4% | 4.5% | 4.7% | 2.2% |
| Jan 2026 | 71.2% | 17.2% | 4.5% | 4.6% | 2.4% |
| Feb 2026 | 68.7% | 19.7% | 4.6% | 4.5% | 2.5% |
| Mar 2026 | 71.7% | 17.1% | 4.4% | 4.5% | 2.3% |
| Apr 2026 | 67.8% | 19.5% | 4.8% | 5.1% | 2.7% |
| May 2026 | 68.9% | 18.4% | 4.4% | 4.7% | 3.5% |
| Jun 2026 | 64.9% | 19.2% | 4.5% | 4.1% | 7.2% |
| Jul 2026 | 68.2% | 18.1% | 4.9% | 4.4% | 4.5% |
| Aug 2026 | 70.3% | 17.3% | 4.8% | 4.1% | 3.5% |
| Sep 2026 | 68.6% | 19% | 5.3% | 4.6% | 2.5% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 68.6% | 823K | -17.4% | -1.7 points | |
| 2, held 2nd | 19% | 228K | -7% | +1.7 points | |
| 3, held 3rd | 5.3% | 63.2K | -6.5% | +0.5 points | |
| 4, held 4th | 4.6% | 55.3K | -4.5% | +0.5 points | |
| 5, held 5th | 2.5% | 29.4K | -40.7% | -1 points |
68.6%
Held 1st. 823K estimated branded searches, -17.4% vs prior month. Share -1.7 points.
19%
Held 2nd. 228K estimated branded searches, -7% vs prior month. Share +1.7 points.
3.
Haworth5.3%
Held 3rd. 63.2K estimated branded searches, -6.5% vs prior month. Share +0.5 points.
4.6%
Held 4th. 55.3K estimated branded searches, -4.5% vs prior month. Share +0.5 points.
5.
Branch2.5%
Held 5th. 29.4K estimated branded searches, -40.7% vs prior month. Share -1 points.
Compare search popularity between Steelcase and its closest rivals
Every comparison with Steelcase
4 comparisons
How has branded search demand for Steelcase changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Steelcase worldwide fell from 282K to 228K.
- Across the 12 months ending September 2026, Steelcase’s estimated Share of Search among ergonomic office chair brands worldwide decreased from 21.1% to 19%.
- Across the 12 months ending September 2026, Steelcase’s estimated Share of Search among ergonomic office chair brands worldwide peaked at 21.1% in October 2025 and was lowest at 17.1% in March 2026.
How did search popularity change for ergonomic office chair brands worldwide in September 2026?
5 changes
In September 2026, Steelcase gained estimated Share of Search among ergonomic office chair brands worldwide, from 17.3% to 19%.
In September 2026, Humanscale gained estimated Share of Search among ergonomic office chair brands worldwide, from 4.1% to 4.6%.
In September 2026, Haworth gained estimated Share of Search among ergonomic office chair brands worldwide, from 4.8% to 5.3%.
In September 2026, Herman Miller lost estimated Share of Search among ergonomic office chair brands worldwide, from 70.3% to 68.6%.
In September 2026, Branch lost estimated Share of Search among ergonomic office chair brands worldwide, from 3.5% to 2.5%.
How is Steelcase measured?
Brandwave collects information about searches that people make online using Steelcase’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
7 branded search terms
- steelcase
- steelcase chairs
- steelcase ergonomic chair
- steelcase gesture
- steelcase karman
- steelcase leap
- steelcase office chair
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Is Steelcase your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.