Brandwave

start.gg vs Toornament:Which is more popular?

In September 2026, start.gg had more branded searches than Toornament among esports platforms worldwide. start.gg had about 40,500 branded searches, while Toornament had 5,400. start.gg made up 0.76% of all esports platform searches we track, and Toornament accounted for 0.1%. When we asked ChatGPT and Google AI Overviews about esports platforms, start.gg appeared in four of the five answers and Toornament in three. start.gg was mentioned before Toornament in four out of five answers.

Among esports platforms worldwide in September 2026

Who do people search for more?

start.gg, about 8 searches for every 1 for Toornament

start.gg 40.5K searchesToornament 5.4K searches

Who does AI mention more?

start.gg, mentioned in 4 of 5 answers, Toornament in 3

start.gg in 4 of 5Toornament in 3 of 5

Who does AI recommend more?

start.gg, named ahead of Toornament in 4 of 5 answers

start.gg first in 4Toornament first in 1

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Top esports platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, start.gg was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Toornament was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. start.gg was listed before Toornament in four out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Battlefy1st
  2. FACEIT2nd
  3. start.gg3rd
  4. Challengermode4th
  5. Toornament5th
  6. ESL–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Battlefy5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • start.gg4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Challengermode4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • FACEIT3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Toornament3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • ESL0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about esports platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Is start.gg or Toornament more popular in search?

This chart shows how often people search Google for start.gg and Toornament by name. Each line represents a brand's share of searches for all six esports platforms we track, month by month, from English-language searches worldwide.

start.gg and Toornament among esports platforms worldwide, by month

Share of searches by month for start.gg, Toornament. The figures are in the table below the chart.

View monthly share of searches table
MonthFACEITESLstart.ggBattlefyChallengermodeToornament
Oct 202586.7%9.5%1.6%1%0.86%0.31%
Nov 202590.2%6.6%1.6%0.6%0.73%0.22%
Dec 202591%6.7%0.9%0.49%0.74%0.22%
Jan 202690.5%6.7%1.3%0.6%0.6%0.27%
Feb 202692%5.5%0.91%0.61%0.74%0.22%
Mar 202690.3%6.6%1.3%0.73%0.73%0.27%
Apr 202691.4%5.5%1.4%0.74%0.74%0.22%
May 202691.5%5.5%1.7%0.61%0.61%0.18%
Jun 202690%6.6%2%0.6%0.6%0.15%
Jul 202692.2%5.5%1.1%0.5%0.5%0.18%
Aug 202693.2%4.6%0.92%0.62%0.51%0.12%
Sep 202693.5%4.6%0.76%0.51%0.51%0.1%

How has the start.gg and Toornament comparison changed over the last 12 months?

3 findings
  • start.gg was ahead of Toornament in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, start.gg’s share of searches among esports platforms worldwide moved from 1.6% to 0.76%, and its estimated monthly branded searches moved from 49.5K to 40.5K.
  • Across the 12 months ending September 2026, Toornament’s share of searches among esports platforms worldwide moved from 0.31% to 0.1%, and its estimated monthly branded searches moved from 9.9K to 5.4K.

How did search popularity change for esports platforms worldwide in September 2026?

2 changes

  1. start.gg’s share of searches among esports platforms worldwide has lost ground for 3 months in a row, from 2% to 0.76% in September 2026.

  2. Estimated monthly branded searches for Toornament worldwide fell 45.5% over 12 measured months, from 9.9K to 5.4K in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using start.gg’s and Toornament’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

start.gg

2 branded search terms

  • start gg
  • start.gg

Toornament

1 branded search term

  • toornament

How the Brand Demand Index is measured

Other head-to-heads among esports platforms

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